17/08/2015
G'day LA.

Words by

Veronica Jenkinson

You may not know their name yet, but you'll definitely recognise their signature style. Think big shoulders plunging necklines and a whole lot of sex appeal.

Launched in 2012 by co-designers Lydia Tsvetnenko and Lara Kovacevich, Zhivago is an Australian fashion label designed for confident and daring women.

With their bold shoulders, youthful aesthetic and provocative designs that accentuate the female form, Zhivago has developed somewhat of a cult following.

Their impeccably tailored and ready-to-wear designs have been seen on some of the world's most prominent style-makers, influencers and celebrities, including the likes of the Jenner sisters and Lady Gaga.

But if having some of the most influential women in the world wearing your designs wasn't enough, Zhivago is only going up.

In a joint partnership between the Australian Consul-General, G'Day USA and Los Angeles Fashion Week, ZHIVAGO will make its first international debut at the inaugural LA Fashion Week on October 8.

Given that Californians love Aussie brands, LAFW's fashion director Kim Krempian is sure that Zhivago is the perfect fit for LA's culture and climate.

G'day LA.