Otto Denim have released the campaign imagery from their Blue Studio SS14 collection and it is dreamy.
Blue Studio features a range of fluid comfortable styles in a lightweight intense blue wash denim, and is inspired by Japanese artist studios.
“We wanted to create pieces that oozed comfort, but could also be worn at work or in the studio. Looking stylish and feeling comfortable can coexist,” says designer Yvette Van De Merwe.
Ah, the coexistence of style and comfort—a combination that so many designers struggle to achieve. The hazy photos showcase the carefree collection at the beach and the studio, and was shot by Catherine Holmes on location in Spain.
The collection will drop in Fat stores mid-August. In the meantime, we’ll be stuck not in the studio or the beach in our stylish (but not so comfortable) winter attire. Come on summer!