22/01/2015
A inside look into behind the scenes of VAMFF.

Words by

Savannah Anand-Sobti
In preparation for Virgin Australia Melbourne Fashion Festival, the search for the faces of festival has begun. 
 
Renowned for sporting fresh faces and up-and-coming models, the festival is a great place to catch up and coming faces in the industry. Both women and men were cast for the nine-day event. 
 
The festival includes runways from retail giants David Jones and Target, finishing with a grande finale from Romance Was Born. 
 
Check out more about VAMFF here.
 
Photography: 
Nynno Bel-Air & Sabine Legrand for Aevoe

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We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
All long limbs and nervous faces.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Melbourne Fashion Festival off to a fiery start.
Not too busy to visit us Melbourne kids.
The future of Australian fashion is right here...
This is going to make for one jam-packed festival.
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A cultural night out for the fashion lover.