UNIF.M aren’t ones for sticking to the rules. Nope, this label designs collections that are unusually clever, and their AW14 collection is no different. Since launching in 2011, the label have been on a mission to reinvent everyday wear.
Defined by its craftsmanship, UNIF.M fuses materials and techniques traditionally used for industry-grade uniforms with leather, silk and jersey to create pieces that have a sense of refined ease and subtle luxury to ensure the garments slip easily into one’s wardrobe. With a bewitching and preppy campaign, their AW14 collection features silk pyjamas, fluffy jackets and classic warm dresses.
Although bold colours such as red, black and white feature heavily, there are hints of lavender to soften the overall feel of the collection. And, staying true to the brand, each piece in the campaign is able to be worn in unexpected combinations. See, clever.