In our minds, clouds have always been the very best place for sleep. And so we’re indebted to Melbourne labels Ettitude and Limedrop, who are making our dreams come true.

The pair has announced its brand new eco-friendly Cloud bedding range Cloudland; a series of 100% organic, sustainable bedding made from bamboo lyocell. We’re told it’s the healthiest bedding option, known for it’s sustainable nature, allergy-free benefits and smooth, cool feel. Just like the flipside of your pillow.

To make it even more heavenly, the range has been decorated with an exclusive Limedrop cloud print, so yes, you will be sleeping on a cloud.

The Cloudland range is still in its infancy, with the first limited run available for preorder from tomorrow. Orders can be placed through the campaign’s Pozible page at

Leave a comment


An ethical collaboration between RMIT grad's Nessie Croft and Gabrielle Leavesley.
It’s all at once endearing and comforting.
A guide to all the difficult stuff we face in our formative years.
There are already 2,000 people on the waitlist.
Because we know we really should be doing it.
Because she knows what the people want.
The one that was held in a carpark.
Wake up every morning in Monte Carlo with this naughty but oh-so nutritious breakfast treat
Creative, colourful and #couplegoals
A fudgey friend to lean on in exam time.
The newest label to hit the streets.
Making your holiday a little sweeter.
Maybe we should all ditch Uni and take pride in our scribbles...
We snapped Melbourne's cool kids.
G Star Raw launches at Melbourne's Emporium.
Blueberry, Peanut Butter and Pretzel layer cake (It's healthy I swear)
An invitation to hang out with some cool kids.
Kip & Co. has your summer bedding sorted.
Vans basically threw the best house party ever at their spiffin' new store and it was OFF THE WALL (sorry).
On the Sly will make you want to sneak their whole homewares range into your house.
Cotton & Flax is creating linen we’re actually excited about.
BlendCo is taking care of your best accessory...
After successfully expanding its range last year, the Melbourne design brand has launched its latest collection of vibrant,...