05/09/2016
Yes, yes, yes.

Words by

Giulia Brugliera

In case you haven't already, you should probably check out A.P.C.'s new activewear line.

Or perhaps you already have, you just didn't realise it was activewear.

In a surprising move for the Parisian label, A.P.C. has launched a capsule line of workout gear.

And yes, it looks nothing at all like activewear. The capsule spans men's and women's pieces, and is less fluoro lycra, more understated cool.

Partnering with A.P.C. was active lifestyle brand, Outdoor Voices. OV was evidently the perfect score for the collab, with its ethos about freeing fitness from performance. Instead the focus is on embracing activity with moderation, ease and delight. It's a concept we can get around.

The line is everything we'd expect from A.P.C., while retaining the functionality that a sportswear line calls for. You can browse the full collection here.

apc.fr

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