Words by

Fashion Journal

You know Olivier Rousteing, yeah? He’s creative director of Balmain, apparent BFFL’s with Kris Jenner and the mastermind behind the high-low Balmain x H&M collab.

His name is pretty much synonymous with embellishment, silhouettes that shape and contour, and the word ‘luxe’.

In today’s news, he’s also sent the internet cray cray with the announcement of a new collaboration with NikeLab.

Ask us a year ago and we’d never say Rousteing would collab with a sporting brand. Yet here we are, with one insaaane collection that is right on point with the designer’s aesthetic. 

What makes this collection 10 times greater is that it has been designed for for functional use by soccer players: both male and female. 

Because news flash, women play soccer too. 

"At every design review, [Rousteing would] ask, 'Would a football player really wear that?'" said NikeLab Senior Apparel Design Director, Jarrett Reynolds, in a statement.

Yes, yes they would. 

Spanning apparel and footwear, the collab will drop June 2. View the full collection above and remember to take deep breaths.


Leave a comment


High performance. Low carbon footprint.
Possibly better than the Fenty creepers.
It’s official, because Tim Gunn said so.
Bold, iconic and feminine.
And it's everything you dreamed of.
A beautiful, breathable lil hug for your feet.
Because running can be bloody awkward.
So comfy they're calling it "the T-shirt for your feet."
Another thing Back to the Future didn’t predict.
Ft. extra-high collars, pockets for your phone and a sleek Nike design.
Designer leggings, tanks, tees, jackets, trackpants on sale for one week only.
"Luxury activewear gives those who can afford to wear it a sense of moral superiority."
Ft. the Jenners, the Smalls, the Hadids and the Cabrals.
Focus on quality rather than quantity.
“It is inspired by the secure and powerful women that I see around me and admire so much.”
Performance elements meet lifestyle wear.
In an Air Max Day miracle, the iconic shoe has been reborn into a brand new model.
Suddenly we want to go work out...
Innovative footwear that's kind of confusing.
Reinventing a classic with Nike SB.
The Roshe Run Flyknit is now on Nike iD.
Another winning conjuncture of fine fashion and sportswear.
Some motivation to get yo' buns to the gym.
Another reason for another Nike addition to the wardrobe
Yet another drop for our wishlist.
Keep your eyes out for the latest instalment of the Nike Huarache this season.
Nike just did it and it was pretty rad.
MYFRIDAYSTYLES has sneakers and tees to instantly lift your street cred.
Nike give us another good reason to consider taking up running…
Just another release in Nike’s bid for world domination.
Y'all know that Fashion Journal loves a slide.
Nike Roshe Run Premium Jacquard iD sneakers are the shoes you've been dreaming of.
Only brands who have a rich history in the streetwear scene can inspire the kind of nostalgia that Nike does.
In their sec­ond col­lab­o­ra­tion with the sport shoe giant, Lib­erty London’s her­itage prints are dec­o­rat­ing Nike sneaker...