Words by

Kristanna Sutton

Cosmetics, exercise and sweat don’t usually go hand in hand, however, a new cosmetics label is making it possible.

Meet Sweat. The beauty newcomer specialises in – you guessed it – exercise-proof makeup. And aside from being a brilliant idea, it actually works.

The label is the work of five female profesh soccer players, who grew tired of putting on foundation, only for it to drip off with sweat or wash off in the pool.

We feel that.

But thanks to the entrepreneurial minds of these genius women, we can get fit *and* keep our makeup intact. 

The line of powders, bronzers and illuminators have been tested by the v active team at Sweat Cosmetics, so you can trust the formula won’t slide off once your heart rate rises.

Plus, there’s no more stress of sweat-induced breakouts. The products are actually good for your skin, with all natural ingredients, vitamin E and zinc oxide for proper SPF 30+ protection.

As the sweatiness of summer approaches, we’re just praying they bring it Down Under ASAP.


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