Sweet dreams are made of trees.

Words by

Maddie Toohey

Ettitude – you know, the bedding brand making silky smooth sheets out of organic bamboo – has popped up Melbourne.

Until May 8, a dream bedroom situation will be simulated in Melbourne Central to showcase Ettitude’s eco-friendly bedding. 

As a purely online business, Ettitude will be giving its faithful (and new inquisitors) the chance to feel the 100 per cent organic, lyocell bedding in-store for the first time. 

The organic bamboo sheets are naturally hypoallergenic, breathable, non-absorbent, have a silk-like texture, and feel like the woven threads of the gods on your skin.

They're also environmentally friendly. The process of making the bamboo fabric needs only one-tenth of the water used in cotton production. Nothing better than a clear conscience to put you to sleep.   

Select Ettitude bedding will be available for purchase in-store, while the full range can be purchased online with free express shipping this week, just in time for Mother’s Day.


Ettitude Pop-Up Store 
Level 2, Melbourne Central Shopping Centre
May 2 - 8

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