This just in. Ikea news that’s better than that Balenciaga bag.
The Swedish giant is teaming up with Off-White for a new collection. And yep, it features a rework of the FRAKTA bag.
Announced at Ikea’s Democratic Design Day, the collection will be targeted at Millennials moving into their first homes.
At the event, Virgil Abloh presented his take on the famed blue bag, with a cardboard version emblazoned with the word ‘sculpture’.
"We’re looking at that first phase of adult life, when you start making purchases for your space," he said about the collection.
"Largely people grow up in their parents’ environment. They’ve never had to consider furniture. Then when they’re off on their own and have their own aesthetic, what are their first purchases?
"I’m interested in thinking about how those purchases are informed.”
While we don’t have any more details on what will be included, we can expect the pieces to be a collaborative effort between Ikea, Virgil and a group of students.
It’s set to launch in 2019.
Via Ikea Today.