We all very quickly fell in love with the phenomenon that is Fashion Santa, a genius marketing gimmick by Toronto shopping Centre, Yorkdale Mall.
As part of its Christmas campaign, Yorkdale invited shoppers to come down and selfie with Fashion Santa, with $1 from each upload going to the Hospital for Sick Children.
Well we can expect a whole lot more selfies now because Justin Bieber stepped right up to the plate. Yorkdale posted the selfie to its Instagram earlier this week, with the image scoring over 4000 likes (the average for Yorkdale is under 500).
Now that everyone is team Bieber again, JB has warmed our hearts just that little bit more.