07/09/2015
"Probably because I'm so humble."

Words by

Zoe Beer

Socality Barbie has officially gone viral. If you’ve been out of Wi-Fi range the past couple of days, you might’ve missed the plastic brunette’s rise to Insta-fame.

An absolute gem of an account, she was celebrating 5000 followers a week ago. She now has over half a million.

The queen of #humblebrag, Socality Barbie is all about authentic living accompanied by her mini Warby Parkers, Filson Backpack and list of clichéd hashtags. In her bio she self-describes as a coffee drinker among many other things, and her latest post notched a massive 34,000 likes.

Although the official Barbie does have a pretty successful Instagram as well, nothing can match how relatable Socality Barbie and her pretentious captions are.

“Either your Instagram looks just like hers,” says Socality Barbie’s creator to Wired, “or you know at least one person whose Instagram does.”

The wedding photographer behind the account wishes to remain anonymous, you know, for the sake of authenticity.

But with how fast her 'creative community' is growing, it's only a matter of time before people start preaching #socalitybarbieforpresident2020

Follow Socality Barbie's authentic journey here.

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