11/05/2016
Literally the worst.

Words by

Amber De Luca - Tao

Those annoying ads that show unpurchased items from your shopping cart are literally the definition of the worst.

So we’re sorry to bring you this terrible news. But soon they may be popping up among the photos in your Insta feed.

To use correct terminology, they’re called dynamic ads.

Social media platforms such as Facebook employ them to help capitalise on e-commerce capabilities.

Instagram believes it will help marketers to better reach their target audience, as well as posing as a reminder to users who may have forgotten to make a purchase.

To back its claim, Instagram teamed up with Facebook to conduct a lil research. It was found that 60% of (Instagram) users say that Insta is the first place they see new products. A huge 75% also say that a single post is enough to inspire them to look into the product further.

We hate to admit the research is true, but let’s be honest. Think about all the times you’ve screenshotted a pic of an outfit you love or a new pair of thigh highs you’ve got your eye on. Countless.

The only thing keeping us from not tearing up is the response of principal analyst at eMarketer, Debra Aho Williamson. She says that it’s by no means a trap. If anything’s certain at the moment, it will have more of a negative affect on ad buyers than Insta users, because the prices of ads are likely to increase exponentially.

Pray for Insta. #1lyk=1prayer

Photography: 
Holly Engelhardt

Leave a comment

Related

It seriously makes me question the term ‘influencer’.
The 'fashion trend' is dead. Instagram killed it.
It looks like a clutch and tracks nutritional value.
You better believe it's one of those times when mind = blown.
Because hell hath no fury like an admin scorned.
“Do you prefer ‘fashion victim’ or ‘ensemble-y challenged?’”
Help because we are freaking out right now.
But mostly I hate the way I don't hate you...
The possibilities are endless.
For those of you who share in this weird fascination.
Your favourite female mouse takes on fashion blogging.
Because it’s harder than it looks.
Follow these steps and you’ll officially be a blogger, just like everyone else.
LA does alright, if you do it right.
Choosing friends on regram probability, fame association, and comparative attractiveness.
Giving Sassy Girl a run for her money.
Who said you have to be good at art to be an artist?
The game according to Zachary The Label creative director, Effie Kats.
Maybelline turns 100 so we took a trip down memory lane.
We're falling too hard and too deep.
Flat-laying is officially a sport.
Keep up to date with the best of #LFW with these Instagrammers.
Say hello to the non-model faces of Marc by Marc Jacobs 2015.
It's not a ring, it's a Ringly
A company in the U.K have recreated Cher's electronic closet.