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Winning love by daylight.

Words by

Veronica Stanford

After the announcement of Sailor Moon pop-up cafes opening throughout Japan, we began planning our next holiday.

Now our desire to travel north has been reaffirmed, with the news of the first permanent Sailor Moon store opening in Harajuku.

The space houses a range of Sailor Moon merch, from phone cases to books, clothing and accessories. It also offers up a number of exclusive items that won’t be available to buy anywhere else in the world.

According to a spokesperson for Toei Animation Co., fans had been requesting the launch of a permanent store for some time now, especially since there's been an increase in Sailor Moon products since the show's 20th anniversary in 2012.

If you're heading to Japan in the near future, you'll find the Sailor Moon store in the Laforet Harajuku department store.

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