A five-year musical hiatus that was initially a full blown retirement saw Allen do some growing up, get married in 2011 and have two kids with husband Sam Cooper. Gone are the days of party Allen – doting mother and happily married Allen has arrived in lieu, for the most part anyway.
Singles such as 'Hard Out Here', and the title track have been well publicised, and for good reason, it seems as if Allen is trying too hard in parts on this album. Worried that her talent alone isn't enough to carry an album, and therefore relies on shock lyrics, a slew of pop references and a little too much auto tune.
That being said there's some real quality pop songs to be found, especially if you let the music wash over you and don't pay too much attention to the lyrics or the constant changes in style. There is little coherence to the flow or style of songs.
'L8 CMMR' shows how satisfied she is with the bedroom chops of new hubby; it's the polar opposite to last album's 'Not Fair'. It's a catchy tune that sees Allen at her musical best, and cheeky to match. 'URL Badman' tackles online trolls while I'nsincerely Yours' pokes fun at ungrateful artists who take fans for granted. A solid and fun release even if it lacks any kind of cohesion.