Sometimes I'm not sure if Santigold knows what type of album she wants to make. Even her debut release swerved wildly from genre to genre and production styles.
99c is no different and it's starting to seem like inconsistency is the only consistent thing about Santi.
The record is Santi's most upbeat offering yet, trading the darkness of 2012's Master of my Make-Believe for bouncy synth-pop and reggae-tinted riffs.
That said, the slower moments tend to stand out the most. The Nick Zinner assisted 'Run the Races' saves the second half of the album with its emotive chorus.
Much like the vacuum sealed album cover, overall, 99c ends up feeling a little like the life has been sucked out of the record.
It's still an album worth more than the tongue in cheek album title, but it could've used a little more soul.
This review was originally published in Fashion Journal issue 155. You can read the full issue here.