Real people, fake campaigns, genuine lols.

Words by

Sinead Stubbins

Although the fashion industry is a wonderful place of creative genius, collaboration and Cara Delevingne videos, it does often take itself a bit too seriously. That's why when renegades like Kalen Hollomon come along, it's fun to reflect on the frivolity. 

Holloman uses real, high-end fashion campaigns and seamlessly subs in everyday people, revealing the artificial glamour of fashion advertising. Kind of why designers like Rick Ownes and companies like United Colours of Benetton often opt for real, interesting people in their campaigns over models.

It's very sweet and very funny.


Leave a comment


Our chat with the Melbourne artist and undeniable cool girl.
Inspired by the not-so-nice stuff about being a woman.
This is going to be one interesting experience.
A collaborative series celebrating diversity and exploring the struggles of seeking equality.
The National Gallery of Victoria have announced a landmark exhibition will open this summer, Andy Warhol | Ai wei wei.
In celebration of her Friday exhibition at Easey's.
But first, let me draw a selfie.
Maybe we should all ditch Uni and take pride in our scribbles...
"Kim, all these furs have to be long enough to be draggin' on the floor."
The world's first digital, in-home, professional gallery. By Acne Studios.
Andy Warhol's Jewish Genuises will set foot in Australia for the very first time this summer.
"Real LA versus hip fashion fantasy LA".
Burbia is a creative studio for all things type and make it super fun to express your patriotism for your hometown.
Since 2011 the design duo behind creative studio Hungry Castle have used their own art as inspiration for their fashion range.
Reminiscent of those 50c lolly necklaces that used to stick to the neck after a couple of stretchy bites, Melbourne based...