Although the fashion industry is a wonderful place of creative genius, collaboration and Cara Delevingne videos, it does often take itself a bit too seriously. That's why when renegades like Kalen Hollomon come along, it's fun to reflect on the frivolity.
Holloman uses real, high-end fashion campaigns and seamlessly subs in everyday people, revealing the artificial glamour of fashion advertising. Kind of why designers like Rick Ownes and companies like United Colours of Benetton often opt for real, interesting people in their campaigns over models.
It's very sweet and very funny.