Vale: Urban Decay is officially discontinuing the Naked Palette

Images via Urban Decay/Facebook

Gone but never forgotten.

Say goodbye to the infamous Urban Decay Naked Palette, because it’s about to be taken off the shelves forever.

Despite bringing in over a billion dollars for the brand and earning a reputation as the go-to for celebs and beauty junkies alike, the Naked Palette is being discontinued, in order to give way to new products.

“It’s become a staple in everyone’s makeup collection, and we’re so proud of that. But they say if you’re going to go out, you should go out on top, so it’s time to do that. And, we need to make room for what’s next,” the brand explained in a press release.

To honour the palette in all its glory, Urban Decay even created a mock funeral with the help of brand ambassador Nicole Richie. You can check out the video below, which also starsKandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell and Chrisspy.

The 12-shadow palette is still available to purchase for a limited time at Mecca. Say a few words and pay respects to its velvety nudes here, before it’s too late. *sob*


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