Redken introduces new range, Frizz Dismiss

This may be an end to the madness.

If you’ve got any kind of curly hair then you understand that curls and humidity just aren’t right together.

Even though we take care of our hair, treat it nice and take it out sometimes, when the weather gets wet it turns on us.

Well Redken gets the frustration this kind of relationship can cause, so the brands has introduced a new Frizz Dismiss range.

The Frizz Dismiss collection incorporates the first-ever Frizz Protection Factor (FPF), kind of like sunscreen for your hair.

FPF offers four levels of smoothing and humidity protection – FPF 10, 20, 30 & 40 – for the many types of frizzy hair out there. Because yes, there is more than one type.

But it isn’t just about the frizz. Comprised of a sulfate-free shampoo, conditioner, mask and four FPF Treatments, Frizz Dismiss is safe for coloured and chemically straightened hair. Because beauty is about everyone, guys.

Featured on all four of the Frizz Dismiss Star Treatments, the Frizz Protection Factor Scale means we can all find the perfect match for our hair.

You can find the full range of Frizz Dismiss products at in selected Redken professional salons and retailers.


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