So, what’s the big deal about Urban Decay?

A brief insight into the cult beauty label.

Californian cosmetics label Urban Decay is one brand you’ve surely heard hyped over the past few weeks. It’s on the lips, eyes and Instagram of girls everywhere where right now, which begs the question: just what is so amazing about Urban Decay?

The cult beauty label has recently launched in Australia, despite its founding in 1995. The launch saw make-up artists, teeny boppers and beauty junkies everywhere form a long line outside of MECCA stores in a frenzy over the brand’s debut last month.

Most famed for it’s Naked eye palettes (which can be spotted across endless youtube tutorials), the beauty giant in renowned for fierce innovation and attention to detail when it comes to being artistic with your make-up application. Founders Sandy Lerner and Wende Zomnir, once dissatisfied with the colours avaiable in the cosmetics industry, now offer the most extensive and intense range of pigments. The products range from bolder shadows to neutral shades, with their 24/7 Waterproof eyeliner, eyeshadow primer potion and perversion mascara the most highly sought after.

Check out the full range of products available exclusively to Mecca Maxima and Mecca.com.au here.


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