Zimmermann

• Develop and manage comprehensive campaign concepts and core messaging that align with the brand’s overall marketing strategy and business objectives.
• Collaborate with cross-functional teams to define campaign goals and KPIs, ensuring alignment with global marketing priorities and regional nuances.
• Oversee the end-to-end execution of 360° campaigns, ensuring that all aspects—from creative to media—are aligned with brand guidelines and strategic goals.
• Work closely with the Creative Content and Marketing team, as well as Digital Marketing, PR and CRM, to ensure cohesive, on-brand campaign delivery.
• Coordinate with external agencies and partners to execute campaigns at scale, ensuring that all deliverables meet brand standards and timelines.
• Analyze data and report on the success of campaigns, providing insights and recommendations for future improvements.
• Manage campaign budgets, ensuring efficient allocation of resources across all campaign elements, including media spend, creative production, and agency fees.

KEY SKILLS

• Proven experience managing 360° campaigns, particularly in a premium or luxury industry.
• Strong understanding of integrated marketing channels, including digital, social media, print, PR, and experiential marketing.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously and deliver high-quality results on time.
• Strong analytical and data-driven approach to optimize campaigns based on performance insights.
• Proficient in marketing technology tools (e.g., Google Analytics, social media analytics, project management software).

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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