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careers Melbourne
22.12.2020

Mecca

Brand and Marketing Manager – Tmall

company: Mecca
job title: Brand and Marketing Manager – Tmall
location: Richmond
work type: Full-time
level: Mid-level

Role Description

Since MECCA’s successful launch on Tmall, China’s leading online shopping destination, we have been continuously learning and gaining a deeper understanding of what our Chinese customers want and more importantly, need from us. Our #1 priority is to ensure that we are delivering the ultimate customer service experience to every single customer; bringing them the best brands and the best experience shopping those brands!

We are looking for an experienced and passionate Brand and Marketing manager to join the MECCA team as the custodian of our brands on Tmall. In this exciting and highly collaborative role you will be responsible for bringing the “MECCA Magic” to our customers in China, developing strong relationships with our Tmall brands to drive sales and identify growth opportunities.

You will partner closely with the Content team to plan and execute all content for Tmall, including monthly campaigns, product pages, brand pages and social media accounts, ensuring creative is engaging and on-brand. Building local brand awareness and identity for MECCA and our owned brands will be a key focus in the role, working closely with PR agencies to do so.

Key Responsibilities

  • Develop the monthly go-to-market calendar for Tmall, planning themes and initiatives across all owned, earned and paid media channels
  • Work with PR agency to generate exposure for our portfolio of brands, to achieve set coverage targets via press, digital and KOLs
  • Work with Tmall partner in China to develop paid plans both on-site (e.g. livestreaming, PPC) and off-site (e.g. Douyin KOLs, Weibo CPA, Little Red Book) to achieve set ROI and performance goals
  • Develop, nurture, and adapt the Tmall loyalty program to offer a compelling customer experience
  • Manage and tracking the annual marketing budget

 

WHAT YOU WILL BRING

This role will see you working directly with our Australian and International brands to deliver an exceptional experience to our Tmall customers, so Relationship Management and Marketing experience is essential, alongside genuine excitement for delivering exceptional customer service.

As well as a passion for beauty, our ideal candidate will have:

  • In-depth knowledge and understanding of cross-border ecommerce and online shopper behaviour
  • Experience on agency or brand-side working across Chinese digital marketing channels
  • Tertiary qualification in Marketing, Commerce, or International business
  • 7-10 years experience in beauty, merchandise, or marketing in a similar environment
  • Strong written and verbal communications skills in English and ideally Mandarin
  • Prior experience in leading a team preferred but not essential

Your commercial mindset and ability to negotiate and influence internal and external stakeholders will certainly be key to your success in this role, as well as your knowledge of beauty and cultural trends in China.

Please note, this role may involve travel to China.

About Us

At MECCA, we live and breathe our values every day, and we get excited about jumping out of bed to fulfill our purpose of enabling our customers to look and feel their best. Our culture is welcoming, supportive and energetic but we also have high expectations for all our MECCA-mazing team members. If you approach life with the attitude that nothing is a problem and there is a solution for everything, and you take pride in being exceptional at your job, then you will fit right in!

We are in the business of delivering happiness to our team members, our customers and our broader community, and we love to acknowledge each team member’s contribution to our success, this includes:

  • Quarterly product allowances
  • Unlimited 40% discount and free products
  • Reward and recognition programs
  • Professional development programs
  • Health and well-being initiatives

We promise you that our unique company culture will constantly surprise and delight you – we will never be finished in making MECCA Brands the best place to work!

To learn more about life at MECCA Brands and to apply for this position, please visit here.

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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