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careers Sydney
16.03.2021

The Known Agency

Communications and PR Manager

company: The Known Agency
job title: Communications and PR Manager
location: Sydney
work type: Full-time
level: Mid-level

Role Description

We are looking for a strategically-minded person who will help build and implement PR and Influencer strategies for our clients. This includes; working closely with clients to identify market objectives, developing plans, then executing strategies with the assistance of our PR Co-ordinator.

We value the relationships we have with all our clients, and we want our PR and Marketing Manager to continue to foster these relationships by providing strategic guidance and being a friendly voice that they can call day-to-day. You must have a good knowledge of the fashion media and influencer landscape, with existing contacts considered desirable.

Part of this role will also include management of our PR Showroom, including all showroom loans, with the support of our PR Co-ordinator.

This is a mid-level role that is an integral part of building up our growing our PR division.

Only candidates with the relevant qualifications, and industry experience will be contacted.

Key Responsibilities

  • All communication with local media, influencer and PR targets on behalf of our clients
  • Manage sample requests and media send-outs
  • Management of PR Co-ordinator and PR Interns
  • Hosting and proactively organising press appointments across all clients
  • Hosting seasonal Press Showings to showcase our client’s new collections
  • Ensuring monthly reports are presented to clients in a timely manner and presentable format
  • Hosting regular WIPs with each client to review upcoming projects and week to week tasks
  • Developing media strategies and media releases for new collections and brand launches, with a focus on brand profiling
  • Managing influencer partnerships, including negotiating rates, briefing content and developing agreements
  • Managing brand partnerships and collaborations for our clients, where applicable
  • Managing media and influencer events for our clients, where applicable
  • Retailer marketing activities for our clients, where applicable
  • Keep abreast of media trends and channel developments, informing brand teams and ensuring brand plans are optimised
  • Light social media management, where applicable
  • Content creation management for our clients, including managing and executing e-commerce and campaign photoshoots with the support of our Directors

About Us

The Known Agency is a global Australian and New Zealand Fashion Sales Agency and Consultancy. With over 20 years of global wholesale experience, the Known Agency successfully position each of their represented designers within key global markets via tailor-made strategies, offering a truly bespoke service.

The Known Agency manage overarching strategies across designer wholesale businesses, including managing and setting goals and deliverables, whilst also presenting and representing the designers to new markets, driving the fashion businesses to achieve wholesale sales targets and year-on-year growth.

Working with both emerging and established designers, The Known Agency understands the cultural nuances of each global market, ensuring each client is strategically positioned with the right operational strategy in place to succeed internationally. The overall goal is to solidify a strategic long-term wholesale strategy that utilizes an extensive network and experience to further elevate each client’s global presence.

The Known Agency are proud to be supporting & encouraging brands with conscious mindsets.

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