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careers Perth
07.06.2021

Live Clothing

Creative Director of Marketing

company: Live Clothing
job title: Creative Director of Marketing
location: South Perth
work type: Full-time
level: Senior

Role Description

If you’re inspired by fashion and streetwear brands like Ellesse, Abrand, SikSilk, Carrera, WNDRR or Lee, and are ready to step up to a CD role and develop a body of work you’re truly proud of, then we want to meet you.

If you’ve recently moved to Perth, Live Clothing is an iconic fashion brand that’s been around since the early 90s. We run our own brick & mortar stores, a fast-growing online store and social profiles, and we even design our own in-house brands. We need someone who understands what makes our collection of brands cool and can express that to our fans, whether it’s in the form of an EDM, a photo or video piece, a TikTok post, an in-store display, or maybe even a billboard.

This is a senior role in our South Perth head office, so you’ll work with the head honcho every day and be trusted with a decent range of responsibilities to match an above-average salary.

Key Responsibilities

  • Design an email newsletter to promote a new collection. Create it in Adobe CS and Mailchimp, edit the HTML & CSS if necessary, and monitor the results.
  • Hire a model and organise a shoot for one of our in-house labels. Work with a professional photographer, or ideally, use your own photography and lighting skills and take the shots yourself.
  • Edit a video using material shot by you, a collaborator, or one of our stocked brands. Add graphics and links, optimise the file format and upload it to our homepage or social accounts.
  • Reach out to an influencer and pitch a sponsored collab. Write the creative brief, manage their gifted product or payment and analyse the results.
  • Plan a monthly calendar of posts for Instagram, Facebook & TikTok. Use FB Business Manager to run them as ads and respond to comments. With the help of our Marketing Manager, figure out which campaigns worked the best and why.
  • Add a new rule to your brand guidelines document, so your colleagues know how to adapt your work without ruining it.

 

KEY SKILLS

  • You’re a professional designer who, ideally, has a tertiary degree and has worked full-time in the industry for several years.
  • You cringe at the suggestion to use Canva.
  • You know how to retouch photos and have the patience to cut a basic video using professional software.
  • You’ve boosted a post or run a basic ad campaign on FB, or you’re keen to learn how.
  • You have a creative vision, and you know how to balance it with the commercial reality of business.
  • You’d rather collaborate with your boss and colleagues than be shown what to do.
  • You want your work to be noticed, and you like being accountable for your actions.
  • Nothing bugs you like a poorly lit model, or a skirt that doesn’t hang right.
  • You’re comfortable working for an equal opportunity employer and a team that prides itself on LGBTIQ inclusiveness.

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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