Hermès
CRM Assistant
| company: | Hermès |
| job title: | CRM Assistant |
| location: | Sydney |
| work type: | Full-time |
| level: | Junior |
Role Description
Hermès is an independent house founded in 1837. It has always nurtured a family spirit while keeping an open mind. The house takes a committed and responsible approach, putting people at the heart of its model to create the highest quality objects. Its designers, artisans and sellers come from different backgrounds and work together to build the Hermès dream, injecting their expertise and exacting standards into each stage of the process. Driven by the desire to transmit, our teams also strive to reinvent themselves every day with you. So, saddle up and join the Hermès adventure!
Reporting to the Client Experience Manager, as our CRM Assistant, you will provide support with implementing marketing actions and managing the customer database. Your main goal will be to provide detailed analysis and insights on our client profiles while driving strategies in conjunction with the Communications Team, H.com Team and Boutique Teams on the acquisition, retention and growth of client segmentation.
Key Responsibilities
- Compile monthly client data reports and support Hermès Australia and Hermès International with required data
- Generate ad-hoc targeting/reports to support events and to identify potential/missed clients to support the store
- Implement requests received from Hermès Australia stakeholders to update client details, opt in/opt out or merge client accounts
- Liaise with Hermès International, local teams and third parties to execute large-scale data cleansing
- Deduplicate client accounts, both individually and through a large-scale demerging project
- Manage the quality and consistency of data capture across all client touchpoints
- Ensures Australia’s Privacy Principles and internal Privacy Policies are adhered to
- Manage client data privacy requests and identity checks through internal systems
- Ensure Retail Compliance steps are followed and adhered to with Internal Control Manager
- Liaise with Hermès International to receive EDM content for all sending
- Update EDM HTML for each store target
- Generate target recipient list, test send and execute final sending
- Support in the creation of strategies for client communications around seasonal, retail and commercial activities
- Create or liaise with Hermès International on assets for seasonal celebrations, retail animations, etc
- Provide Hermès Australia Teams with assets to support Client Experience and Connection
- Generate mailing lists, cleaning data and removing incomplete/incorrect mailing addresses
- Manage RTS: Mark incorrect addresses in MD and reallocate the RTS magazines as necessary
- Generate mailing lists and update them at the direction of the store managers
- Arrange packing and sending of gifts and contact all RTS and resend
- Management of gift inventory
- Contact Singapore IT to reaffiliate client accounts
- Facilitate CRM and data capture training sessions with retail staff, educating them on the importance of capturing good quality data and its uses in driving customer retention and loyalty
KEY SKILLS
- A minimum of 2 years of relevant experience – experience in the luxury or high-end fashion industry is advantageous
- Excellent relationship development skills with impeccable interpersonal and communication skills
- Proven experience at an intermediate to advanced level in Microsoft Excel
- The ability to work autonomously in a dynamic work environment
- A strong sense of time management with the ability to multi-task, organise and prioritise
- A team player attitude and the ability to embody the values of the Hermès Maison
- A passion for our creations and the craft and identity of our Maison with comprehensive product knowledge in Hermès Métiers
- Tertiary education is advantageous
- Fluency in English
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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