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careers Melbourne
28.06.2021

Wittner

CRM & Email Executive

company: Wittner
job title: CRM & Email Executive
location: Cremorne
work type: Full-time
level: Mid-level
closing: 28.07.2021

Role Description

Walk tall in your dream job with Wittner.

We are looking for an Email & CRM Coordinator/Executive to join our Wittner marketing team. The successful candidate will support the delivery of the Email and CRM strategy through online and offline channels. You will have a strong understanding of customer data and be able to use customer analytics to develop and optimise engagement with customers and drive commercial value. As a new role in the business, it will be ideal for someone who is looking to develop a new function and make an immediate impact.

This is an incredibly exciting opportunity and will be well suited to somebody with a proven track record in driving sales & growth through CRM & loyalty activity. If you think you can make a difference and want to be part of an exciting company, we look forward to hearing from you.

Key Responsibilities

  • Implement CRM strategy in line with key overall brand goals and pre-set KPIs of customer acquisition, retention and loyalty
  • Coordinate the email marketing channel –  working with Marketing and Digital teams to understand key content plans, promotions and initiatives
  • Establish a range of automated marketing campaigns based on key touchpoints of the customer lifecycle
  • Drive and manage the loyalty program to enhance online and offline customer loyalty
  • Use segmentation and customer behaviour insights to make recommendations for trade, marketing and loyalty activities
  • Work with Digital Team to optimise CRM platform and ensure seamless efficiency and accurate data capture
  • Liaise with Digital Team to execute multi-channel online trading strategy including email, social and onsite marketing

 

KEY SKILLS

  • Email/CRM experience within a retail or fashion company
  • Tertiary Qualifications in Marketing
  • Proficient in handling data across multiple CRM platforms
  • Previous experience in CDP management
  • Experience in Google Analytics and Excel
  • Strong analytical skills with a commitment to driving the success of marketing programs.
  • Attention to detail, clarity and accuracy
  • Copywriting skills preferred, not essential

 

Click ‘apply now’ to submit your cover letter and CV to the employer, and we’ll send you weekly updates on fashion jobs in Melbourne from FJ Careers.

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