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careers Sydney
07.06.2021

Toni&Guy

Digital Marketer (Remote Position)

company: Toni&Guy
job title: Digital Marketer (Remote Position)
location: Bondi Junction
work type: Contract
level: Mid-level

Role Description

We are Australia’s most award-winning hairdressing brand with more than 25 years experience in education, superior client service and haircare expertise.

TONI&GUY has long been renowned as an innovator within the hair industry, bridging the gap between fashion & hairdressing. Celebrating 54 years of hair, fashion and heritage, TONI&GUY has become one of the most powerful hairdressing brands in the world, making it a true Global Hairdressing Superbrand.

With 20 locations across Sydney, Melbourne, Perth, Brisbane and the Gold Coast; TONI&GUY caters for that client who understands the value of our world-renowned education, and trust in our stylists who are trained specialists in either cutting or colouring. This training combined with premium experience makes our salons the go to for clients wanting trending looks that are tailored to suit their individual style. With the philosophy and belief of delivering creativity, quality and consistency to every client, we strive to help achieve the best version of you – be it hair, style or fashion.

We are looking for an experienced Digital Marketer to work alongside the Marketing team to develop, implement, track, optimise and report on paid digital media advertising for our brand at both a national and local level. Our Franchise business model means that we need to keep our finger on the pulse in all our local markets and also at a national level too.

Key Responsibilities

  • Collaborate with the marketing team to plan and execute National & Local campaigns across Adwords, Facebook & Instagram.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on insights
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Joining Zooms where required and regular email communication with the marketing team

 

KEY SKILLS

  • Ideally, a minimum of 3 years experience in managing digital implementation
  • A strong grasp of current marketing tools
  • Able to lead integrated digital marketing campaigns from concept to execution
  • Familiar with working with the broader Marketing team to support and launch campaigns on time and on budget
  • Strong data and analytical skills to draw out insights to optimise results for our business

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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