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careers Sydney
14.11.2021

P.E Nation

Digital Marketing Executive

company: P.E Nation
job title: Digital Marketing Executive
location: Sydney CBD
work type: Full-time
level: Mid-level

Role Description

We are a vibrant street – meets – sportswear brand, fit for an urban coastal lifestyle lived at a fast pace. We are all about a connected lifestyle, shaping the way we live, and we do so in a disruptive, forward-thinking manner that is functional, comfortable, and fashionable.

P.E Nation was conceived in Sydney, Australia, by Pip Edwards and Claire Tregoning. Key to the business’s success is the exceptional, cutting edge creative, marketing, and commercial talents of the Founders.

In order to scale P.E Nation’s Marketing and Direct to Consumer business, we are looking for a Digital Marketing Executive to drive the performance marketing strategy by delivering best-in-class marketing initiatives that engage our community and grow our audience.

Key Responsibilities

  • Drive the day-to-day strategy and operations of digital marketing to ensure that how our brand shows up across all channels is consistent and inspiring, with a focus on new visitors and new customer acquisition
  • Assist with actioning the Go-To-Market calendar (overview), and the trading calendar (detail). Working with the wider Marketing & DTC team to deliver best-in-class campaigns and trading activity
  • Work closely with agencies across all digital marketing channels, to ensure they are briefed on brand strategy, and that assets are delivered with a workback that optimises flighting
  • Develop an affiliate network to drive traffic to the P.E Nation websites including strategy, maintenance & reporting
  • Drive SEM programs that will maximise traffic to our website with the highest ROI
  • Liaise with the in-house Finance team to ensure that spend is in line with revenue tracking, with scenarios that allow for flexible budget movement (both pull-back and extended)
  • Drive the performance side of social media marketing, working hand-in-hand with the team that manages organic strategy. Work with the Animation/Digital Designer to create ads consistently, and at scale, by leveraging in-house collateral while considering market trends
  • Drive the exploration of new performance marketing channels (e.g. music streaming, podcasts) in order to grow and nurture a new audience
  • Carry out competitor, market analysis & research to ensure our activity is a step ahead of the competition
  • Create detailed reports via Google Analytics, Facebook reporting (and others) of all digital marketing initiatives for analysis
  • Utilise your analytics experience to drive insights and recommendations and be able to act on those to improve on results from different channels
  • Use industry and brand skills to influence adjacent functions, to accelerate growth in all areas
  • Live and breathe trading whilst understanding the impact and importance of marketing channels to drive overall sales numbers and being flexible with planned schedule in order to deliver results against business goals
  • Ensure all digital campaigns and content is executed on time and within budget
  • Ensure digital marketing assets are up to date with all marketing channels
  • Overseeing the balance between organic and paid digital marketing
  • Be at the forefront of feature releases and new technologies in the market

 

KEY SKILLS

  • A strong background in digital marketing (3+ years), preferably in the fashion retail industry
  • Strong experience in eCommerce, social media, email marketing, life-cycle marketing, affiliates and SEM
  • Proficient with Google Analytics, Google Adwords, Facebook advertising, social media platforms and analytics program
  • Working knowledge of ESPs and Shopify platforms is ideal
  • Strong analytical skills and data driven decision making with knowledge of online metrics and analysis, including experience with Google Analytics
  • Ability to showcase solid creative thinking and execution
  • Ability to prioritise and work under pressure and in a fast-paced and changing environment
  • A high attention to detail
  • Strong collaborative and communication skills
  • Ability to think innovatively and drive change with exceptional project management and planning
  • Work effectively under pressure, with exceptional time management skills
  • Excellent attention to detail
  • A passion for fashion
  • High level of resilience, energy and enthusiasm

 

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  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
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