Witchery
Digital Marketing Manager
| company: | Witchery |
| job title: | Digital Marketing Manager |
| location: | Melbourne |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Witchery is searching for a talented Digital Marketing Manager to develop, manage and optimise the delivery of all online marketing channels. Ensuring the right message is delivered to the right customer at the right time, always ensuring a first class customer experience and driving a profitable business outcome.
Key Responsibilities
- Ownership of a comprehensive channel mix including the Witchery Rewards loyalty program, CRM & email strategy, as well as SEM, display, paid social advertising, affiliate marketing and more
- Develop new and innovative CRM strategies to help attract new customers, drive loyalty and repeat purchase from our existing members whilst developing a roadmap of customer journeys to engage members and drive business growth
- Manage, develop and execute an integrated email marketing strategy in line with broader marketing initiatives to drive engagement and sales
- Ownership of the email content planning strategy as well as playing a key facilitating role in helping to support content planning across all of our digital assets
- Manage and support the central CRM & loyalty team with the delivery of email communications in line with specified production timelines including content planning, artwork requirements, email build, tracking and measurement
- Develop and execute paid search, display, social and video advertising strategies to drive conversion and sales
- Weekly email, loyalty and performance marketing reporting
THE IDEAL CANDIDATE HAS
- Experience having operated as a Digital Marketing Manager or an experience Digital Marketing Specialist, ready for your next step
- Experience using Salesforce Marketing Cloud platform (or similar) is desired
- Excellent experience in driving performance channel planning
- Google Analytics data reporting and analysis experience
- A solid understanding and knowledge of web store operations and retail trading
- Exceptional communication and interpersonal skills
- High level of attention to detail and accuracy
WHY WORK FOR US?
- A competitive remuneration package, including incentives
- Bi-annual product allowances and generous discounts on all brands products (Country Road, Trenery, Witchery, Mimco, Politix and David Jones) for you and your immediate family
- Birthday roster day off
- Excellent career progression involving regular training and on the job development
- A genuine, open and high performing culture
- Opportunity to become involved in our Corporate Social Responsibility program, by supporting our community partnerships
About Us
Witchery is Australia’s leading fashion label; our inspired designs providing the latest trends that make you look and feel fabulous. Ahead of the curve, we are a daily inspiration. We are the first and last word in style. We are Witchery.
Witchery is part of the Country Road Group, an Australian based retailer with a market-leading position. Be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell.
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