Harrolds
Digital Marketing Specialist
| company: | Harrolds |
| job title: | Digital Marketing Specialist |
| location: | Melbourne |
| work type: | Full-time |
| level: | Mid-level |
Role Description
This is a supportive and analytical role that requires experience within the digital marketing space, strong organisational and analytical skills. A high level of commercial awareness and knowledge of latest luxury fashion trends is expected.
Your experience in Digital Marketing within luxury retail (B2C environment), personal style, confidence and your commitment to develop and drive marketing initiatives is what makes you the perfect person to join our Marketing Team at our Head Office.
Key Responsibilities
- Development and execution of digital marketing and advertising campaigns
- Working with the Marketing Manager on the digital media buying
- Ensuring consumer trends, insights, path to purchase and behaviours (online and offline) are integrated into the marketing plan
- Tracking and reporting on digital marketing, advertising and media activity
- Tracking trends and acting on insights to optimize SEO
- Oversee Google AdWords programs
- Social Media management – including strategy, content creation and implementation
- Drive the online customer experience and proactively improve the digital customer journey and brand experience
- Owning and maintain site analytics, metrics and campaign reporting for marketing initiatives
- Monitor competitors’ digital platforms and provide insights into trends, issues, opportunities and threats in the space
- Track ROI and develop strategic decisions and recommendations to management
ABOUT YOU
- Minimum of 3 years experience in a Digital Marketing role within a B2C environment
- You must include 3 reasons in your Cover Letter why you would be suitable for the role
About Us
Harrolds first opened its doors in 1985, located at 495 Collins Street, Melbourne. The legacy includes placing Australia on the menswear map and providing luxury labels, such as Tom Ford, Balenciaga and Thom Browne a place to call home. Harrolds first opened its doors in 1985, located at 495 Collins Street, Melbourne.
Today Harrolds combines the finest Menswear tailoring and modern luxury pieces with the most sought after Womenswear looks of the season across its stores throughout Melbourne, Sydney and Gold Coast.
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