Natalie Marie Jewellery
eCommerce and Marketing Coordinator
| company: | Natalie Marie Jewellery |
| job title: | eCommerce and Marketing Coordinator |
| location: | Avalon Beach |
| work type: | Full-time |
| level: | Junior |
| closing: | 23.10.2024 |
Role Description
The eCommerce and Marketing Coordinator plays a vital role in supporting all facets of our marketing strategy to ensure we are delivering the right messages, at the right time and to the right audience. As a key member of our dynamic marketing team, you will support various channels to foster innovative solutions, craft compelling campaign materials, and bring ideas to life seamlessly across multiple platforms whilst championing Natalie Marie Jewellery’s Brand DNA.
To achieve this, you will leverage your strong project management skills to support team members effectively, demonstrating a natural curiosity for problem-solving and a knack for creative and strategic thinking.
You’ll also foster a collaborative environment, demonstrate an eagerness to assist where needed, and harness the ability to juggle priorities and switch focus between different creative, analytical and operational tasks.
TO BE SUCCESSFUL IN THIS ROLE, YOU WILL POSSESS
- 1-2 years experience in Shopify
- Marketing or communications degree desirable
- Ability to multi-task
- Team player with a positive attitude
- Ability to work independently, be proactive and innovate
WHAT WE OFFER
- Opportunity for hybrid working
- A beautiful beachside office location, a short stroll from Avalon Beach
- A nurturing and supportive work environment
- An additional day of annual leave for your birthday
Key Responsibilities
- Update and build product listings by adding new products, updating product descriptions, prices, and images across Shopify Plus
- Identify opportunities to enhance the customer journey and improve conversion across the site
- Work with the designer to update and maintain homepage layouts
- Ensure all product copy and merchandising is reflected on the website in line with brand direction
- Amend product details in a timely manner
- Work closely with the design and production team on any new product launches, to coordinate assets ready for product building on Shopify
- Analyse and present ideas for improvements to UX, journey behaviour, on page data and sales data
- Contribute fresh creative ideas to implement across social media
- Support social channel strategies across each platform, contributing ideas to further support our reach and drive customer acquisition
- Create social content for organic & paid social, ensuring this is inline with the brand identity
- Edit social content across owned social channels using Canva or other design and editing tools
- Collaborate, motivate and organise the wider NMJ team to support any creative social ideas for execution
- Support the team with influencer reach-outs and management, fostering relationships and contributing brand aligned ideas to further expand customer acquisition and building brand integrity.
- Work with the designer to brief weekly newsletters and schedule on-time releases, building and scheduling approved newsletters in Klaviyo.
- Monitor campaign performance and analyse key metrics, share these insights with the team monthly and provide solutions/recommendations where required.
- Support with gathering data and reporting.
About Us
Natalie Marie Jewellery was born in 2012 from a passion for the craft. At the core of what we do is a dedication to traditional, superior craftsmanship, a focus on sustainability and superior materials, and a commitment to our own unique style.
We believe that jewellery is both art and an investment and as such, take pride in every piece we create at NMJ. We make each piece to order – a conscious decision that allows us to minimise our footprint on the environment and gives us the opportunity to connect with clients on a deeply personal level.
Our clients, our team, and the part that we play in their story, is at the heart of everything we do.
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