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careers Sydney
28.10.2021

Umenco

Fashion Content Writer

company: Umenco
job title: Fashion Content Writer
location: Surry Hills
work type: Full-time
level: Mid-level
closing: 26.11.2021

Role Description

UMENCO is recruiting a creative and articulate Fashion Content Writer to join an influential Australian RTW brand.

In this dynamic role, the Fashion Content Writer will develop and write compelling product storytelling and seasonal narratives for key products, collections, and content pillars, review and approve the usage of messaging across key communication channels (email, social, digital), and work collaboratively with the marketing, retail, and eCommerce teams to ensure copy is consistently accurate and informative.

The Fashion Content Writer will be able to position seasonal messaging with a fluency that balances imaginative storytelling and intelligible, visual apparel descriptions, and will integrate a technical vocabulary into the brand’s tone of voice to ensure the brand is at the forefront of industry vernacular.

Key Responsibilities

Seasonal Content

  • Develop and write compelling product storytelling and seasonal narratives for key products, collections, and content pillars.
  • Create seasonal messaging matrices for use by the wider team, incorporating imaginative storytelling, alongside fluency in describing different apparel and product attributes.
  • Review and approve the use of messaging across key communication channels (email, social, digital), where relevant.
  • Collaborate and work effectively with the marketing, retail, and eCommerce teams to ensure copy is accurate and informative.
  • Work with the CRM, marketing, and national retail managers to ensure customer communications are brand-aligned.

 

Seasonal Product Naming & Descriptions

  • Attend seasonal brief-ins and review seasonal merchandise plans, alongside product naming hierarchies, to produce seasonal naming ideas for apparel and accessories in line with SEO requirements.
  • Work with the design, digital marketing, and merchandise teams to create names for brand products, ensuring all customer-facing and internal requirements are met.
  • Use relevant resources and reference books to research fashion terms and integrate them into the brand’s language.
  • Write detailed product descriptions elevate the online shopping experience, improve conversion/sales, and optimize for natural search.
  • Oversee product naming of lifestyle categories in line with website, brand, and SEO requirements.
  • Write product ‘how to’s’ and technical information associated with lifestyle category, demonstrating a tenacity to understand, learn and grow.

 

Website Copywriting

  • With the Digital Marketing Manager and PR Manager, plan and prepare content, leveraging SEO for the brand journal, product categories, and other content pages.
  • Write and maintain homepage copy for website, flexing to campaign periods.
  • Write enticing promotional copy for sale promotions together with the Marketing Manager.
  • Create a central, web copy deck and style guide.
  • Implement search engine optimisation best practice across copy for digital channels.
  • Implement a departmental copywriting process to enable reviewing.

 

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  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
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