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careers Sydney
31.07.2020

Cartier

Head of Communications

company: Cartier
job title: Head of Communications
location: Sydney
work type: Full-time
level: Mid-level

Role Description

Richemont Australia Pty Ltd, trading as Cartier, are seeking to recruit a Head of Communications within its business operations in Sydney, Australia.

Reporting to the Marketing & Communication Director, you will define and implement Cartier overall media, social network, press and events strategy of Australia & New Zealand to maximize Cartier’s exposure and visibility. Participate to define the communication strategy, Management of Press, Events and Media teams. Define and follow up of the global Communication budget.

The successful candidate will have the following skills, experience and personal qualities:

EDUCATION

Bachelor’s degree or equivalent from a reputed Business school with specialisation in Marketing.

Required experience

  • Minimum 7 years relevant experience in Communication Department or Communication agency.
  • Previous relevant experience with luxury brands is necessary.
  • Strong experience in events strategy and planning.

TECHNICAL SKILLS/ABILITIES

  • Fluency in English and a third language is advantageous.

PERSONAL BEHAVIOUR AND SKILLS

  • Team player
  • Self-starter with excellent communication skills
  • Serious, proactive, mature, creative and has the ability to handle and deal comfortably in a multinational environment
  • Ability to effectively present information and respond to questions from groups of managers, clients and, customers
  • Demonstrates attention to details
  • Adapts to changes in the work environment
  • Generates suggestions for improving work and develops innovative approaches and ideas,
  • Provides regular performance feedback; develops subordinates’ skills and encourages growth
  • Improves processes & services, Develops and promotes team building and team spirit within the Marketing department

Key Responsibilities

1. Owned and Paid Media

Plan and implement effective media strategy to ensure the Maison’s leadership and brand power by using the appropriate medias. Develop relevant media plan adapted to local specificities.

  • Develop targeted communications for locals, tourists
  • Online and offline media buying management
  • Coop recommendation and management
  • Budget planning and monitoring
  • Integrate all communications: Aligned strategies between all communication channels
  • through smooth PR/Media collaboration. Combine PR and Media ROI on a regular basis
  • Digital focus: Search optimization, Digital communication for e-partners (specialists),
  • Owned media management: Cartier websites update & Facebook pages management,
  • Digital projects…
  • Launch effective campaigns and reach objectives: performance monitoring
  • Competitors intelligence

 

2. Press and influencers on social network (earned media)

Propose a global PR strategy for the market focusing on maximizing free exposure for the

Maison. Define influencers’ strategy to develop visibility and focus on clientele target.

• Build relationships with press and leverage media investment through free editorials.
• Define and share with press precise objectives, major collection focus
• Accompany each launch thanks to targeted PR action plan
• Dispatch and explain press kits
• Manage editorials, organize photo-shoot, propose new angles with journalists
• Page calculation in editorial value, including Digital media
• Organize Press events
• Networking: Work with opinion leaders, celebrities …
• Manage social network thanks to targeted plans (bloggers, celebrities) with a focus on ePR
• Emphasize CSR and corporate reputation
• Budget planning and monitoring

 

3. Events solution development and implementation

Propose global and relevant events strategy to maximize the Maison exposure and visibility for the region. Set up the whole program of events.

• Challenge and foster creative ideas to get the best impact in events through the selection of partners and agencies
• Elaborate and propose event concept based on initial brief
• Manage event development and organization (launch production, coordinate Event calendar), within a defined budget
• Propose several budget options to Project owner
• Propose external agencies. Manage contractors portfolio, and RFP process
• Handle Client Treatment during Events
• Budget planning and monitoring

 

To apply, head to BOF.

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