Cinema Thom
Head of Content
| company: | Cinema Thom |
| job title: | Head of Content |
| location: | South Yarra |
| work type: | Full-time |
| level: | Senior |
Role Description
We are a multi-brand creative business spanning media, wellness, and lifestyle. From a charting podcast (Process the Podcast ) to a new wellness brand (Remy Wellness), to content partnerships with international house hold name brands — our work blends story, strategy, and culture.
We are looking for a Head of Content to lead strategy, execution, and growth across our entire content ecosystem. You’ll bring vision, structure, and performance thinking to every channel we operate in.
Key Responsibilities
- Develop monthly content plans for each brand
- Align creative with audience growth, brand story, and sales goals
- Plan and oversee content calendars across platforms
- Approve posts, campaigns, captions, and visual assets
- Brief editor, VA, and designers on deliverables and timelines
- Ensure content reflects brand tone, aesthetic, and intention
- Manage or oversee paid social campaigns
- Review performance, iterate creative, track ROAS
- Integrate learnings into organic + paid campaigns
- Build and grow our YouTube presence (clips + long-form)
- Oversee podcast content repurposing into Reels, TikTok, Shorts
- Run weekly check-ins, manage briefs, and creative reviews
- Oversee systems in Notion, Slack, Google Drive, ClickUp (if used)
- Support and manage content contributors & freelancers
- Track and report on key content metrics weekly
- Identify trends, content opportunities, and risks
- Propose experiments and growth ideas
KEY SKILLS
- 4+ years in content marketing, editorial strategy, or social media leadership
- Strong background in visual brand-building + storytelling
- Proven experience with Meta/TikTok ads and content funnels
- Strong editorial judgement and creative intuition
- Comfortable managing a lean team
- Fluent in tools like Notion, Slack, Later, Google Suite, Canva
- Bonus: experience in podcast growth, eCommerce, DTC or wellness/fashion space
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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