loading
drag
careers Sydney
06.09.2021

General Pants Co.

Head of Social (Ksubi)

company: General Pants Co.
job title: Head of Social (Ksubi)
location: Sydney CBD
work type: Full-time
level: Senior

Role Description

Since 1999, Ksubi has built up a reputation as one of the most revered Australian fashion exports to the world. Known for its fashion stunts, high profile collaborations and celebrity following, Ksubi is enjoying a further renaissance in 2021 and is gearing up for significant growth.

As the Head of Social, you are the curator of how our audiences see, know and experience Ksubi in the market via our Social channels. You will work closely with the Marketing Manager and will have a deep understanding of our Brand Positioning and evolving Customer Strategy. You will be across emerging global and local social trends and integrate these into the brand strategy to keep Ksubi ahead of the curve and ultimate drive brand engagement, SOV and direct revenue.

Key Responsibilities

  • Continue the brand positioning evolution!
  • Translate concept and ideations into brand and go-to-market strategies and campaigns
  • Deep understanding of, and execution against, the wider Ksubi customer strategy to drive acquisition, SOV and market share
  • In conjunction with the Marketing Manager, devise unique channel strategies that leverage each platform and maximise audient reach, engagement and acquisition in line with targets
  • Deeply immersed in the Merchandise strategy, devise creative content creation strategies to deliver trends and our ownable product categories to market in a unique way to drive ST and revenue
  • Develop and leverage channel specific strategies to drive maximum engagement by channel, attracting new audiences and delivering engagement measures and financial ROI’s to target

 

KEY SKILLS

  • Self-starter – Driven to make a mark!
  • Clear and concise communication skills – On brand with Ksubi tone of voice
  • Ability to translate brand, customer and commercial outcomes into go-to-market social strategies
  • Concise reporting and analytical skills
  • An eye for the creative and telling a visual & emotive story with content
  • 5 years’ experience in Social Media and channel management
  • 2 years’ experience in partnerships with social/digital agencies
  • You must have full Australian working rights and be Sydney based or willing to relocate

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

To be kept in the loop with fashion jobs in Sydney, subscribe to Fashion Journal’s Careers updates here.

APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
Digital Advertising Manager

APPLY NOW

Featured

Melbourne

Culture Digital Agency
Digital Advertising Manager

Boutique Manager

APPLY NOW

Perth

Camilla and Marc
Boutique Manager

eCommerce and Digital Marketing Manager

APPLY NOW

Melbourne

Marimekko
eCommerce and Digital Marketing Manager

Creative Artworker

APPLY NOW

Sydney

State Of Escape
Creative Artworker

Sales Associates

APPLY NOW

Adelaide

Dion Lee
Sales Associates

Social Executive

APPLY NOW

Sydney

MaxMediaLab
Social Executive

Lazy Loading