Finerrings
In-House Fashion Retail Digital Marketing Coordinator
| company: | Finerrings |
| job title: | In-House Fashion Retail Digital Marketing Coordinator |
| location: | Balaclava |
| work type: | Full-time |
| level: | Mid-level |
Role Description
We are a Melbourne Jewellery brand known for our handmade, quality and affordable pieces. We are looking for a talented and results-driven Digital Marketing Manager to join our team and lead the strategy and execution of our digital marketing campaigns across Meta, Google, and Klaviyo.
Key Responsibilities
- Meta Advertising (Facebook & Instagram): Plan, create, and optimize Facebook and Instagram ad campaigns to maximize reach, engagement, and conversions. Continuously monitor ad performance and tweak campaigns to improve KPIs (CTR, CPC, ROAS).
- Google Ads (Search, Display, Shopping): Manage Google Search and Shopping campaigns to drive high-quality traffic to our e-commerce site.
- Klaviyo (Email & SMS Marketing): Develop and execute email marketing and SMS campaigns in Klaviyo to nurture leads and drive sales. Segment lists, personalize messages, and optimize FLOWS (welcome series, abandoned cart, etc.).
- Collaboration & Strategy: manage our in-house content creators for the Most engaging organic content and schedule in content.
- Work closely with the creative and content teams to align digital marketing campaigns with brand messaging and seasonal promotions.
KEY SKILLS
- If you’re passionate about jewellery and digital marketing, we want to hear from you!
Apply via Seek only, do not use the ‘apply now’ form below.
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