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careers Sydney
26.11.2021

Go-To Skincare

Influencer & Affiliate Executive (Maternity Leave Cover)

company: Go-To Skincare
job title: Influencer & Affiliate Executive (Maternity Leave Cover)
location: Surry Hills
work type: Contract
level: Mid-level

Role Description

We are looking for an experienced Influencer and Affiliate Executive to cover a 6 month maternity leave contract (with the option of an additional 6 months) to keep our influencer and community wheels u-turning and reverse parking. This role requires someone available for a January start.

Hi! We’re Go-To and we’ve been looking for you. A little bit about us – we like hopping along the asphalt and advocating for lemonade fountains in the office. We love skin care and think we’re pretty good at making it. Our specialty is making uncomplicated skin care that your skin is gonna love. And we really like connecting with our friends on the internet.

Human connection to create meaningful moments, content and collaborations is at the heart of Go-To. Working with people in our community, to expand our community gets us very excited.

The Influencer & Affiliate Executive is a key role in the marketing team at Go-To, Bro-To and Gro-To. You will conceptualize, manage and execute all influencer collaborations globally. You will be obsessed with trends, brands, influencers and all things beauty.

Key Responsibilities

  • The effective management and execution of influencer marketing activities that result in the growth of sales, engagement customer acquisition and loyalty
  • Plan, strategize and own paid influencer campaigns end to end including budgeting, briefing, managing approvals, monitoring, contracts and post-campaign reporting
  • Manage and execute all campaign seeding to influencers and press globally
  • Create organic and paid influencer strategies and tactics to support brand marketing campaigns and product launches to diverse and new customer audiences.
  • Proactively review social media influencer engagement with team to provide real time feedback and growth opportunities
  • Support the content team by partnering with creators on content for upcoming campaigns
  • Identify new influencers & artistry talent and build innovative programs and partnerships to expand community, while deepening existing relationships, from micro to mega
  • The collation and reporting of data to inform the business on key customer and social media trends and results
  • Post-campaign reporting for all unpaid and paid influencer activity
  • Using affiliate programs to drive affiliate growth alongside influencer campaigns and ongoing marketing support through our platforms Rakuten, Skimlinks and rewardStyle
  • Brief our affiliate partner on all upcoming campaigns and launches and provide all necessary collateral
  • Manage affiliate partnerships with influencers globally for ongoing and campaign-based partnerships

 

KEY SKILLS

  • Minimum 2-3 years experience within an influencer & social experience in the Retail/ E -Commerce industry, preferably in beauty, fashion or lifestyle
  • An obsession with social trends, brands, influencers and all things beauty related
  • An understanding of the media and influencer landscape.
  • Experience managing successful influencer campaigns from end-to-end
  • Experience in the US influencer landscape is highly desirable
  • Experience in devising and implementing influencer campaigns
  • Demonstrated interest and passion for influencers and social media community
  • Comfortable with G-Suite
  • Experience with influencer software platforms (like GRIN) and social media management tools (like Dash Hudson)

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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