Melbourne Martini and Somme
Junior Brand Manager
| company: | Melbourne Martini and Somme |
| job title: | Junior Brand Manager |
| location: | Melbourne |
| work type: | Full-time |
| level: | Junior |
| closing: | 31.07.2022 |
Role Description
The purpose of this role is to work with the Marketing Manager, creating and executing campaigns for two brands under the We Are Tailored umbrella- Melbourne Martini and SOMME. You will be responsible for contributing to the success of these brands and our goals of growing brand awareness and ROI through well-executed campaigns.
Key Responsibilities
Key strategic objectives of the role:
- Develop and execute key marketing campaigns and always-on efforts, including social and influencer
- Analyze consumer and audience insights to translate them into marketing personas and strategies/activations
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Create, maintain, and conduct analytics reporting
- Brand strategy and development of annual marketing plans
- New Product Development and launch events
- Marketing budget management
In a typical week at work, you may:
- Working closely with creative teams to develop and produce creative assets across all channels
- Planning and organisation of events and activations
- Support the management and moderation of divisional social media channels to enhance and grow the brands and reputation
- Execute on the day-to-day deliverables and management of the marketing strategy and plan
- Working in partnership with the Marketing Manager to develop creative briefs and guide creative direction to meet objectives for all internal and public-facing communications, including print, digital, and video assets
- Present ideas and final deliverables to internal teams, and communicate with senior leaders about Marketing ideas, strategies, and budgets.
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Work on an expansion plan for cities with growth potential outside Sydney and Melbourne (e.g. Brisbane and Perth)
WORK EXPERIENCE & SKILLS
- You will have demonstrated experience of 2+ years in Marketing or similar and be well versed in campaign management and execution strategies.
- Tertiary education in marketing, communications, digital marketing, or other relevant education is a must
- Strong time management and organisation skills
- An awareness of industry trends and marketing initiatives/campaigns
- Considerable experience in complex decision making requiring high levels of expertise and judgement
Click ‘apply now’ to submit your cover letter and CV to the employer, and we’ll send you weekly updates on jobs in Melbourne from FJ Careers.
APPLY NOW
