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careers Melbourne
02.06.2022

Melbourne Martini and Somme

Junior Brand Manager

company: Melbourne Martini and Somme
job title: Junior Brand Manager
location: Melbourne
work type: Full-time
level: Junior
closing: 31.07.2022

Role Description

The purpose of this role is to work with the Marketing Manager, creating and executing campaigns for two brands under the We Are Tailored umbrella- Melbourne Martini and SOMME. You will be responsible for contributing to the success of these brands and our goals of growing brand awareness and ROI through well-executed campaigns.

Key Responsibilities

Key strategic objectives of the role:

  • Develop and execute key marketing campaigns and always-on efforts, including social and influencer
  • Analyze consumer and audience insights to translate them into marketing personas and strategies/activations
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Create, maintain, and conduct analytics reporting
  • Brand strategy and development of annual marketing plans
  • New Product Development and launch events
  • Marketing budget management

 

In a typical week at work, you may:

  • Working closely with creative teams to develop and produce creative assets across all channels
  • Planning and organisation of events and activations
  • Support the management and moderation of divisional social media channels to enhance and grow the brands and reputation
  • Execute on the day-to-day deliverables and management of the marketing strategy and plan
  • Working in partnership with the Marketing Manager to develop creative briefs and guide creative direction to meet objectives for all internal and public-facing communications, including print, digital, and video assets
  • Present ideas and final deliverables to internal teams, and communicate with senior leaders about Marketing ideas, strategies, and budgets.
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Work on an expansion plan for cities with growth potential outside Sydney and Melbourne (e.g. Brisbane and Perth)

 

WORK EXPERIENCE & SKILLS

  • You will have demonstrated experience of 2+ years in Marketing or similar and be well versed in campaign management and execution strategies.
  • Tertiary education in marketing, communications, digital marketing, or other relevant education is a must
  • Strong time management and organisation skills
  • An awareness of industry trends and marketing initiatives/campaigns
  • Considerable experience in complex decision making requiring high levels of expertise and judgement

 

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  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv, Max. file size: 100 MB.
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