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careers Sydney
06.04.2021

Holiday the Label

Marketing and eCommerce Manager

company: Holiday the Label
job title: Marketing and eCommerce Manager
location: Sydney
work type: Full-time
level: Mid-level

Key Responsibilities

  • End to end management of e-store ensuring to curate a unique UX through all aspects of the website
  • Ensure the back and front ends of the website are fully optimised and all technologies that drive the website are kept up to date
  • Collaborate with creative team to ensure sales / growth targets and objectives are met.
  • Manage, curate and organise Instagram content
  • Help to set up and manage any new social channels as requested (TikTok, Facebook ect)
  • Write and implement marketing strategy to drive growth of the business and achieve monthly targets.
  • Weekly review of social content analytics
  • Maintain all digital communication channels including social media and customer service.
  • Oversee, maintain and develop e-comm website (alongside external web developer)  to ensure all products, content and descriptions are up to date.
  • Analyse reports from Shopify, Instagram and Google Analytics to improve conversion retention etc
  • Work with external Web Developers when needed to improve functionality and optimisation of the website and store.
  • Apply e-commerce research and development methods to find emerging trends and technologies to assist with growth opportunities to grow revenue and increase conversion.
  • Liaise with 3PL (warehouse) on customer deliveries / returns.
  • Analyse market trends and identify new opportunities.
  • Work alongside sales / buying team to maximise stock and sales opportunities.
  • Develop and co-ordinate roll out of marketing collateral (EDM, SOCIAL MEDIA) – seasonal campaign shoots, content shoots, sales promotions etc.
  • Monitor maintain and interact with the brand’s social media platforms ensuring to create a friendly and open line of communication with followers
  • Manage digital and graphic requirements of creative team.
  • Build long term relationships with key partners.
  • Research and implement innovative and sustainable practises

 

SKILLS & EXPERIENCE

  • Marketing qualification or similar.
  • Minimum two years’ experience across areas of e-commerce, digital marketing, performance marketing.
  • A demonstrated history of developing and implementing marketing and or sales strategy.
  • Ability to influence business performance through the analysis of trends.
  • Experience managing Shopify
  • Experience in designing, developing and executing email marketing (EDM) strategies (via Shopify and campaign monitor)
  • Adobe Creative Suite conversant
  • Extensive excel skills
  • Copywriting and content development experience.
  • Ability to align creative assets across all digital platforms with brand aesthetic and ethos.
  • Ability to multitask and deliver to tight deadlines in a fast-paced environment.
  • Assumes ownership, drives results and innovation; anticipates and overcomes challenges, solutions focused.
  • Ability to work in a small office environment, work from home when needed.
  • Outstanding communication and interpersonal skills.
  • A passion for inventing innovative marketing tools to drive brand awareness, growth and customer loyalty.
  • Superb analytical skills, an ability to multitask and pay close attention to detail.
  • Entrepreneurial spirit and drive to deliver – a self-motivator with an enthusiastic approach to work and a strong sense of initiative.
  • A willingness for hands-on involvement in all aspects of the business when required.

About Us

Holiday is a label that’s all about extending your summer vacation glow. Dreamt up by Sydney-based designer Emma Mulholland, it has captured the drifting, restless travellers’ heart with 80s and 90s souvenir-inspired looks designed to stir up a life’s worth of vacation nostalgia.

We are a small team of hard-working creative all-rounders and the successful applicant will be a proven multi-tasker, all-round hard worker and team player.

As an applicant you will have proven ability and desire to drive strong sales and audience growth, whilst maintaining brand integrity. You will be passionate about analytics-driven ecommerce and design, with a solutions focus and a bright positive attitude. A passion for branding, creativity and fashion are all important. You will have a modern approach to social media. You will get to work on exciting project like brand collaborations, photoshoots and zines as well as other activations and events.

We are currently in the process of opening our first flagship store in Sydney so you will be an integral part of launching this as well as some exciting brand collaborations.

Click ‘apply now’ to submit your cover letter and CV to the employer, and we’ll send you weekly updates on fashion jobs in Sydney from FJ Careers.

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