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careers Sydney
21.06.2022

The Iconic

Marketing Brand Specialist

company: The Iconic
job title: Marketing Brand Specialist
location: Sydney CBD
work type: Full-time
level: Mid-level

Role Description

At THE ICONIC, we issue the call to live your way, to liberate yourself from meaningless constraints. It’s time to reach for a better tomorrow, to spend less time searching and more time finding. We are inclusive and inspiring and – as your go-to destination for fashion, sport, beauty, home and more – we exist to liberate our customers through choice.

We are proud to have developed one of Australia’s most loved brands in a very short time. Our team of marketers are innovative, courageous and creative. They run at the forefront of the digital space, are passionate about building a best-in-class brand and are relentlessly focused on delivering results. They do this by collaborating on sophisticated campaigns that reach and engage our customers in the newest and most innovative ways. The Brand team will champion brand identity across the business; lead the development and execution of customer focused and data driven marketing plans; and collaborate with key brand partners to strengthen THE ICONIC’s position as Australia and New Zealand’s leading online fashion and lifestyle platform. They are committed to growing the impact of THE ICONIC through imagination, style and understanding our customer mindset.

Key Responsibilities

  • Champion brand identity across all marketing activities relevant to responsibilities
  • Support the development + execution of the overarching Beauty category marketing plan.
  • Formulate and drive a Fashion sub category marketing plan, from strategy and planning through to execution and analysis
  • Lead/Support the planning, execution, and analysis of key tier one campaigns (both brand and category specific), demonstrating marketing operational excellence.
  • Support the GTM (go-to-market/always-on) campaign process strategically for sub category specific campaigns.
  • Support/Manage marketing relationships with key brand partners alongside Marketing Manager Beauty
  • Build brand partner marketing plans + execute to deliver on THE ICONIC and partner objectives.
  • Provide administrative support to Marketing Manager in execution of all brand partner marketing plans
  • Secure brand partnerships revenue for key marketing activities.

 

KEY SKILLS

  • Experience managing marketing campaigns – Briefing, Project management, Performance tracking and Retro & analysis
  • Experience working and collaborating in large cross functional marketing teams
  • Highly organised with excellent multi tasking skills
  • Experience in partnerships and/or account management
  • Exceptional at building relationships both internally and externally with key partners
  • Broad marketing skill set with basic understanding of key digital marketing channels and their role in the marketing mix
  • Basic understanding of how-to translate data and insights into actionable plans
  • Comfortable working in a fast paced, ever evolving environment
  • Ability to prioritise work and get the job done to meet deadlines
  • Natural leader and a team player
  • eCommerce retail/Beauty experience is desirable but not essential
  • A LOVE for Beauty, skincare and all things wellness

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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