St. Agni
Marketing Manager
company: | St. Agni |
job title: | Marketing Manager |
location: | Byron Bay |
work type: | Maternity leave |
level: | Senior |
closing: | 28.02.2025 |
Role Description
We are seeking an experienced and talented Marketing Manager to join our Byron Bay team, on a 12-month maternity contract. This person will oversee the St. Agni Marketing Department, coordinating and managing the marketing calendar in line with company objectives and projects, manage all communication channels, maintain and improve customer conversion, channel optimization, campaign strategy and development of customer facing communications.
The Marketing Manager will be supported by the Social Media & Brand Manager, E-commerce Coordinator, Marketing Coordinator, Graphic Designer & Customer Experience Officers, under the strategic direction of the General Manager.
Key Responsibilities
- To directly manage and report on the following activities:
- St. Agni paid digital channels (Facebook, Google Ads, Pinterest)
- St. Agni affiliate marketing
- St. Agni Loyalty Program
- St. Agni print and experiential initiatives
- Retail marketing and activations
- Wholesale marketing support
- To oversee and coordinate on the following activities:
- Email direct marketing calendar (Klaviyo)
- Social media and content calendar (Instagram, Pinterest, Facebook, TikTok)
- Influencer ambassadors and gifting
- PR related activities in line with public relations agencies
- Campaign launches, promotions and affiliations
- St. Agni e-commerce store (Shopify + Google Analytics)
- Email automations (Klaviyo)
- Customer experience initiatives and improving efficiencies and effectiveness to retain customers and revenue
- Management of non-primary revenue channels; effectiveness and profitability
- To manage and develop the following activities:
- Wholesale support in line with our wholesale agency
- Brand direction and consistent communications
- Lead generation and expansion in international markets
- New brand partnerships, activations and revenue streams
- Retail awareness, performance and growth
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