Peter Alexander
Online Merchandise & Marketing Coordinator
| company: | Peter Alexander |
| job title: | Online Merchandise & Marketing Coordinator |
| location: | Melbourne |
| work type: | Full-time |
| level: | Mid-level |
Role Description
If you consider yourself an eCommerce all-rounder then this is the job for you. From online product merchandising, creative copywriting, content idea generation, to analytics and everything in-between, this Online Merchandise & Marketing Coordinator role covers eCommerce from end to end.
Key Responsibilities
Working in a fast-paced environment, this role sits within a dynamic Online & Marketing team responsible for driving the online business of two eCommerce sites, whilst providing an exceptional brand experience to our customers. This role is key to the day-to-day operations and processes of the websites, as well as executing marketing activity online including/but not limited to the tasks outlined below.
- Preparing creative briefs for website content and eDM campaigns in alignment with the Marketing calendar
- Working with our Web Design Team to create captivating content that drives engagement and click-through
- Effective merchandising of product on eCommerce websites across multiple categories
- Preparing product imagery from photoshoots and uploading to online platforms
- Copywriting for product descriptions
- Providing feedback/insights on website and email performance to support decisions
- Online sales performance reporting weekly, daily (…and hourly)
- Monitoring stock levels and optimizing site merchandising in accordance with sales
- Implementation/setup of brand promotions online
- Testing email campaigns and site updates prior to go live
WHO WE’RE LOOKING FOR?
We are on the hunt for someone with two years of eCommerce experience, that is passionate about online and retail, who likes to crunch the numbers but also possesses a creative flair.
- Tertiary qualifications in Marketing with a focus on digital or related disciplines
- Experienced gained in retail (fashion is preferred but not essential)
- Proficient in Microsoft Excel
- Experience using an eCommerce platform/CMS – Websphere, Magento, Shopify or similar
- Intermediate experience in Google Analytics
- Experience using Adobe Photoshop is essential
- Basic understanding of eCommerce protocols (HTML, SEO, SEM etc.)
- Proactive with a high level of initiative and ability to multi task
- Excellent communication skills, both written and verbal
- Ability to adapt to change in priorities and work with a sense of urgency
- High level attention to detail
- Can do attitude with a willingness to learn
- Ability to work autonomously and be hands on
About Us
As Australia’s leading sleepwear designer brand,Peter Alexander is well established with over 33 years in the retail market. With a strong online presence and over 130 stores across Australia and New Zealand we continue to experience growth both domestically and internationally.
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