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careers Sydney
28.09.2021

The Iconic

PR Specialist

company: The Iconic
job title: PR Specialist
location: Sydney
work type: Full-time
level: Mid-level

Role Description

This role is an exciting career opportunity to be a part of Australia and New Zealand’s leading fashion, sports and lifestyle destination, and join a team who are redefining the future of retail as we know it.

As an essential function of our marketing department, THE ICONIC Communications Team oversees the delivery of strategic, impactful and relevant external and internal communication initiatives that support our entire business. This role will focus on external communications and report directly to our Senior PR Manager, and work closely with the Head of Communications.

Key Responsibilities

  • Work closely with our Senior PR Manager, Head of Communications and wider marketing team (i.e. creative, influencer, social, brand, affiliates and commercial teams) to develop creative PR strategies that amplify key marketing initiatives (inc. hero campaigns, major trade activity, brand partner activity, sustainability agenda and more).
  • Work closely with our PR agency to help drive consistent proactive coverage across general news, consumer lifestyle, fashion, beauty, tech and trade media.
  • Manage inbound ANZ media requests together with our partner PR agency.
  • Proactively identify brand and data-driven storytelling opportunities that are relevant to the news agenda and zeitgeist / cultural moments.
  • Extract and proactively drive storytelling opportunities from within the business to pitch to relevant titles – must have the ability and desire to pitch to all types of media.
  • Build and manage relationships with key company spokespeople, namely our key department heads across Womenswear, Menswear, Kids, Sports, Sustainability, Home and Beauty.
  • Work closely with our in-house Creative team (including our social media and influencer teams) to proactively develop creative and engaging content for earned and owned channels. Must have experience in coming up with creative ideas for influencers/social content.
  • Draft briefing documents, key messages, talking points, and media materials for spokespeople ahead of interview opportunities.
  • Draft press releases to support marketing trade / campaign activity.
  • Monitor media on a day-to-day basis and provide key updates to the business – we want somebody who is a media and culture junkie, who keeps us on our toes with new ideas and how we can tap into the latest trends / pop culture.
  • Oversee the management and delivery of key Fashion and Beauty campaign moments such as seasonal showings, creative media mailers, etc. (working closely with our social / influencer team), along with working with our PR agency to manage always-on dressing, gifting and press showroom opportunities.
  • Work closely with our Senior PR Manager and in-house social media / influencer team to build long-term and authentic ICONIC advocates within the media and influencer space – must have a great knowledge of influencers and be active on social media.
  • Work closely with our affiliates team to maximise earned opportunities with key commercial media partners.
  • Brainstorm new and creative approaches to help elevate THE ICONIC always-on consumer PR function whether that be our exposure with media, influencers or ICONIC customers

 

ABOUT YOU

  • At least 4-5+ years’ experience in PR (mid/big agency or in-house).
  • Daily interaction with Australian and New Zealand media / you love pitching.
  • A strong understanding of consumer PR (news, lifestyle, fashion, beauty and trade verticals) with the ability to drive ‘data-driven’ and brand storytelling.
  • Get great results with news media and take pride in your wins / hero pieces (e.g. TV)
  • A proven track record of delivering socially-led campaigns e.g. impactful creative event activations and strategic influencer marketing concepts that garner earned media coverage.
  • Strong connections in the industry and a wide array of reliable media relationships.
  • An insatiable appetite for media, social media and influencer activity, and have your finger constantly on the pulse of trending news, events, personalities and cultural movements
  • The ability to work autonomously, multi-task and problem solve.
  • Confidence to deliver communications counsel to the team – e.g. recommendations on journalists to pitch to, publications that are suitable to story type, etc.
  • The ability to thrive in a fast-paced, agile and ‘test and learn’ environment where every day is different and fun.
  • Great writer with creative flair including the ability to write media pitches, press releases, briefs and brand commentary with ease.
  • A hit-the-ground running attitude with a natural interest in culture and retail.
  • And last but not least, a genuine love for all things THE ICONIC!

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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