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careers Melbourne
03.09.2021

Uniqlo

PR & Sustainability Manager (Maternity Cover)

company: Uniqlo
job title: PR & Sustainability Manager (Maternity Cover)
location: Melbourne
work type: Contract
level: Mid-level

Role Description

UNIQLO is a global apparel retailer, with a mission to enable people all over the world to experience the joy, happiness and satisfaction of wearing truly great casual clothing. Our name comes from the words ‘unique’ and ‘clothing’ – simple and clever, just like our clothes, which are world famous for being high-quality, innovative, functional and affordable. From one store in Hiroshima, Japan in 1984, we have grown to more than 1800 stores in 18 countries. Through Asia, London, the USA and Europe, our life-enhancing apparel has been embraced and loved by all. To keep such high standards and reasonable prices, we design and manufacture every single item ourselves, although we do like to collaborate with interesting and inspiring people. UNIQLO opened its first Australian store in Melbourne in April 2014, with 16 stores now open nationally.

Key Responsibilities

  • Work closely with global PR in Tokyo and local Marketing team to create and implement a local consumer and corporate PR strategy that integrates with all relevant global brand messaging
  • Aligning with wider business and marketing strategy to develop a local UNIQLO PR strategy that drives media exposure
  • Collaborating with HR, Legal, Store Operations and Management on any crisis communications management
  • Provide sound PR counsel to Management on issues that impact brand sentiment
  • Manage relationships with media monitoring, event, PR and influencer agencies
  • In conjunction with agencies and internal global stakeholders, coordinate day to day PR activity and follow-up with journalists and a diverse range of influencers and content partners
  • In implementing the PR strategy organise outreach activities including media interviews, PR photo opportunities, press kits, and event media attendance as required
  • Management, coordination and implementation of traditional fashion PR/Retail events including media showings, collaboration launches, store openings, brand ambassador appearances and activations
  • Editorial content creation support for broader marketing campaigns
  • Coaching and mentoring brand spokespeople at any level of the UNIQLO business
  • Management of all product samples including unpacking of samples, managing of sample room and showroom as well as product loan requests with journalists and influencers, stock rotations and staff sample sale
  • Manage the product seeding and outreach process for Australian media and influencers including press kits
  • Manage strategy and implementation of all influencer campaigns
  • Lead the Sustainability department – providing ongoing guidance to Sustainability Coordinator on the strategy and execution of all sustainability and CSR-led activities across multiple channels (in-store and digital)
  • Responsible for PR and Sustainability budgets including all budgeting, invoice processing and relevant vendor management
  • Act as a UNIQLO ambassador and representative at all times
  • This role may require a level of interstate and international travel and applicants need to be willing to attend events and travel as required outside regular business hours

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