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careers Sydney
14.09.2020

ModelCo

PR & Talent Manager

company: ModelCo
job title: PR & Talent Manager
location: Sydney
work type: Full-time
level: Senior

Role Description

Due to significant growth, we are seeking an experienced and well-connected PR & Talent Manager to strategically engage and manage influencer talent and media communications as we continue to build our presence and community. The ideal candidate is someone with their finger on the pulse and is a quick, effective worker that is a step ahead and understands the ever‐evolving world of the influencer marketing, public relations, online media and digital realm. You will be our brand voice, so you must be confident, well connected & full of creative ideas!

REQUIREMENTS

  • Minimum 3 years’ experience across PR & Talent Management within beauty or fashion.
  • Proven track record of significantly scaling a brand’s awareness through Public Relations & Talent strategies that create awareness and drive sales.
  • Strong network within Australian beauty / fashion consumer publications & influencer / ambassador talent.
  • Proven track record of growth

Key Responsibilities

  • Create and execute an Influencer & PR Strategy in line with the brand aesthetics and values.
  • Create strategic Influencer & PR campaigns to engage followers and create conversation for our brands that tie in with building awareness and long-term brand equity.
  • Source and direct high-end Ambassador & Influencer Content for all channels including negotiating, briefing and timing content for product and campaign launches, photoshoots, videos.
  • Lead Public Relations communications & partnerships in line with product & campaign launches to ensure our content reflects key messaging to inspire engagement from our followers and attract new audiences.
  • Meeting aggressive followers, engagement growth targets and KPIs with measurable month on month increases.
  • Innovate ways to grow our brand exposure & community consistently.
  • Lead our PR Management ensuring all comms are aligned to support the brand’s tone of voice and product education is sustained.
  • Influencer management including building solid relationships with talent and their agents, negotiating contracts and ensuring deliverables are met.
  • Work closely with the in-house marketing & content creation team to ensure all content and communication is innovative, engaging and brand consistent.
  • Act as a subject matter expert and leader across our PR & Talent initiatives for our Iconic Australian beauty brands.
  • Collaborate with both internal teams and external agencies to create holistic content programs to ensure our brands remain relevant.
  • Provide insights via analytics reporting measuring performance of all content and making recommendations to drive the business forward.
  • Stay informed of latest trends, new technologies, competitor activity and industry best practices across beauty and fashion.

About Us

ModelCo and MCoBeauty are Australia’s fastest-growing, on-trend beauty brands.

Widely known and loved for our innovative colour cosmetics and award-wining self-tanning solutions.

Apply via LinkedIn only, do not use the ‘apply now’ form below..

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