loading
drag
careers Sydney
03.05.2021

Christian Dior

Senior Communications Executive

company: Christian Dior
job title: Senior Communications Executive
location: Sydney CBD
work type: Full-time
level: Mid-level

Role Description

Since 1947, the men and women of Parfums Christian Dior have embodied the founding “couturier-perfumer’s” unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

This role will be responsible for developing and executing the PR & Influencer strategy for Parfums Christian Dior in Australia and New Zealand to drive brand awareness and reinforce the luxury position of the brand. This role is also responsible for representing and upholding the image of the brand, and for setting the values and position of Parfums Christian Dior. Working with the Media & Communications Manager, this role will ensure the integration of consumer-facing communications and the media plan in collaboration with the Marketing team and Central PR teams.

Key Responsibilities

  • creating, implementing, and managing an effective communication and PR program
  • establishing and maintaining current, strong relationships with influencers, journalists, beauty editors, publishers, agents and key contacts, as well as with internal stakeholders
  • planning and end-to-end execution of local events as required
  • driving demand for products by communicating programs and obtaining optimal exposure in traditional and digital media in line with brand strategy
  • adapting and disseminating press releases and media kits and act as the institutional information source for media inquiries
  • optimising brand exposure with media partners
  • ensuring consistent articulation of Parfums Christian Dior’s desired image and position, and locally amplify the brand’s corporate image and identity
  • in collaboration with the Media & Communications Manager and Brand General Manager, managing the strategy and response to public relations crises
  • ensuring the holistic alignment of PR activities with broader marketing and communications plans in collaboration with the Media & Communications Manager
  • managing the maintenance of PR and Communications platforms and prepare regular internal reports
  • managing, with support from the Marketing Coordinator, product send-outs, internal orders, couriers, flower deliveries, etc.

 

KEY SKILLS

  • Building strong knowledge of PR/E-PR trends and competitor actions, and prepare competitive reports as required
  • Localising, planning and executing the annual PR/E-PR plan and strategy in collaboration with the Media & Communications Manager to be a leader in the market
  • Develop strategic recommendations for local digital influencers/bloggers/KOLs
  • Present the PR/E-PR strategy in internal presentations
  • Planning and tracking the PR and Communications budget
  • Preparing forecasts and orders for PR product and collateral need
  • A degree in Communications/Marketing/PR or a related discipline and 5+ years’ experience in Communications, Marketing or PR role (ideally within the beauty or FMCG industries), including demonstrated success in design and execution of marketing, communications and public relations activities (including events)
  • An existing network of influencer and press contacts in the Australian market (New Zealand a plus)
  • Knowledge and understanding of the latest beauty/fashion and relevant retail/consumer trends
  • Demonstrated successful experience writing press releases, creating presentations, and negotiating with media
  • Demonstrated expertise and market leadership across both traditional and new media channels, including KOLs and influencers
  • Experience in developing and managing budgets
  • Excellent interpersonal skills with an energetic and proactive attitude
  • High emotional intelligence
  • Strong attention to detail
  • Ability to work successfully within a team as well as independently in an agile and strategic way
  • Strong organizational skills with proven ability to handle multiple projects simultaneously and accurately
  • High level of professionalism and expectations for quality and excellence
  • Ability to successfully manage various stakeholders and ensure appropriate stakeholder alignment and internal approvals
  • Exceptional grooming that reflects the luxury brand image
  • Willing and able to travel interstate and overseas, and at times work outside standard office hours as required
  • Strong quantitative and analytical skills
  • Outstanding verbal and written communication skills
  • Ability develop strategic objectives to problem solve
  • Proficiency in Outlook and Microsoft Office, including Word, Excel, and PowerPoint, as well as in database management and page layout

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

To be kept in the loop with fashion jobs in Sydney, subscribe to Fashion Journal’s Careers updates here.

APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • This field is for validation purposes and should be left unchanged.
APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • This field is for validation purposes and should be left unchanged.
Assistant Buyer

APPLY NOW

Melbourne

The Sheet Society
Assistant Buyer

Wholesale Account Manager

APPLY NOW

Sydney

Jac + Jack
Wholesale Account Manager

Retail Assistant

APPLY NOW

Melbourne

Friends with Frank
Retail Assistant

Product Developer Footwear

APPLY NOW

Adelaide

R.M. Williams
Product Developer Footwear

Production Manager

APPLY NOW

Sydney

Third Form
Production Manager

Graphic Designer

APPLY NOW

Brisbane

Baiia
Graphic Designer

Lazy Loading