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careers Melbourne
28.02.2019

LMB Management

Senior Publicist

company: LMB Management
job title: Senior Publicist
location: Cremorne
work type: Full-time
level: Mid-level
closing: 24.03.2019

Role Description

LMB Management is a leading Talent and Communications agency that encompasses detailed research, industry expertise and forward thinking to allow a strategic and calculated approach to brand alignments and partnerships.

With a track record of sustained success, our team work together to create powerful campaigns that have a tangible impact on its intended market and consumer profiles. Since 2013, our proactive hands-on approach balances hustle and heart.

We dream up and pursue opportunities that are best for all stakeholders as we believe in meaningful, mutually beneficial collaborations. It is this big picture approach that future-proofs our network, ensuring the constant elevation and evolution of talent and brands alike.

Our talent portfolio includes a range of personalities across fashion, fitness, media, lifestyle, family, beauty, content and travel industries. We have created meaningful brand partnerships with the likes of Mercedes-Benz, Emirates, Schweppes, David Jones, L’Oréal, Audi, Fendi, Chadstone The Fashion Capital, American Express and Penfolds to name a few.

THE ROLE

This fast expanding business is seeking a creative, passionate and motivated individual with dedication and drive to join their expanding Publicity team. Based in our Melbourne office and reporting to the Director, your role will be to build upon our existing business by growing and developing LMB Talent and Brands media value and circulation.
A previously strong Media background with an existing and varied portfolio of industry contacts spanning across print, online, tv and radio is required.

Key Responsibilities

  • Ability to source and secure new media/profiling opportunities to maximise current and future branding partnerships
  • Build on existing industry relationships with key contacts to grow client accounts both organically and through new business
  • Confidently negotiate and procure new opportunities via all media channels both online and offline
  • Provide innovative ideas proactively to LMB and Media to maximise results and facilitate organic growth
  • A complete understanding of the media market across Australia and International markets – print, online, tv and radio with the ability to develop and implement a media matrix
  • Identify newsworthy story angles for our talent and possess the media relationships to leverage these
  • Set and define the Publicity strategy, ensuring alignment of brand voice and identity across internal and external communications
  • Align key activity in accordance to the marketing calendar to boast outreach and awareness in respective markets
  • Monthly, quarterly and annual analysis of activity across all channels, with targets and KPIs set based on findings
  • Devise and maintain a system of metrics to measure effectiveness, reach and conversion of PR activity, through engagement, industry and competitor activities with weekly and monthly reporting
  • Keen understanding of media reporting portals

 

LMB have a hunger for results, a desire to push boundaries and a strong team ethic. We are looking for a Senior Publicist who has excellent existing relationships within the media landscape, people skills, the ability to manage multiple clients and projects, and an extremely high attention to detail and quality control. If you want to work in collaborative, fun and progressive communications environment, we’d love to hear from you.

To apply, please submit both a cover letter and resume.

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  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
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