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careers Melbourne
15.07.2021

Frank Body

Social Copywriter & Coordinator

company: Frank Body
job title: Social Copywriter & Coordinator
location: Cremorne
work type: Full time or Freelance
level: Junior
closing: 31.07.2021

Role Description

We’re a skincare brand with a simple mission: to make natural skincare fun. We’re seriously unserious about that mission. Becoming the biggest Australian beauty brand in the world; we’re very serious about that.

Over the last 24 months frank body has grown its retail partnerships with world leading beauty retailers and now sits on shelf in over 3000 retail doors in Australia, Europe, UK, USA and the Middle East.

The role of Social Copywriter Coordinator is to work closely with both the Content Creator and Senior Campaign Manager & Copywriter to support the execution of frank body’s social and communications strategy. This role is primarily responsible for creating on-brand copy for most organic social channels, creating all Instagram stories, and scheduling all organic social content (except TikTok & Pinterest) in line with the marketing calendar. This role will report into the Senior Campaign Manager & Copywriter.

Note, this role requires a commitment to 30 mins of after hour social work Mon-Fri and Sunday night. Early finish on Friday and later start times will be provided weekly to support this.

ABOUT YOU

You have a passion for writing. You might have a background in journalism or have just finished a writing degree. You love grammar and creative storytelling equally and have a keen eye for detail. Typos don’t get past you. Writing copy for social media is your jam. From Instagram captions to Facebook posts. You know the rules of best practise writing for different mediums and you know how to word things to capture attention. You’d be ready to embody frank’s cheeky wit and charm from day dot.

You’re a go-getter. You’re passionate about what you do and aren’t afraid to take initiative, bring your ideas to the table and rally your team mates to get things done. Creative ideas come to you often and you can’t help but feel inspired and motivated to make them a reality (with help from those around you.)

You love to be organised (and you aren’t afraid to show it). From lists to colour coordinated notes to planned out calendars, being organised comes naturally to you and helps you get your work done. You’re the first person to take notes in meetings and are mildly addicted to the thrill of crossing off items on your To Do list.

You love logic. As much as you are creative with your words, you love to approach things from an analytical perspective. Making informed decisions based on data just makes sense to your strategic brain. Reporting and numbers sound more like a fun challenge than scary hieroglyphics. You know that the best content combines creativity and rational thinking.

WHAT’S LIKE LIKE AT FRANK BODY?

We live by the motto ‘you have to risk it for the biscuit’ and believe the only thing scarier than a new idea is an old one.

We value smart work over hard work and believe a healthy work life balance makes for a healthier workplace.

We offer all employees a training budget per year. And our culture club is alive and thriving with initiatives that make this a place where people feel inspired, motivated and excited to spend time.

At frank we know different backgrounds, views and experiences lead to different ideas. That’s why we intentionally hire to ensure inclusion across race, gender, age, religion, identity and experience.

WHAT’S THE DEAL?

This role will be full-time 5 days a week in our sparkling new office in Cremorne, Melbourne.

The salary is TBC. Your salary will depend on the expertise and capability you bring.

Key Responsibilities

  • Schedule content across all social channels (except TikTok and Pinterest): Instagram, Facebook, Facebook group, Twitter and YouTube, ensuring all content is in line with the frank body tone of voice and wider marketing calendar. Note, the Social Content Strategist will curate feeds and select content.
  • Writing creative copy in frank’s tone of voice in a timely manner for all Instagram stories & in-feed captions for all BAU marketing, with approval from Senior Copywriter (for major campaigns, Senior Copywriter may own this copy).
  • Ensuring timely go-live of all Instagram stories Mon-Fri, including some weekends where required.
  • Product tagging across Instagram posts within 5 minutes of go-live, Monday to Friday, and Sunday evening.
  • Managing Frank Feedback group, including bi-weekly posts to engage the community, responding to all questions/comments daily, brainstorming creative ways to encourage engagement and grow members, and driving group initiatives in line with the marketing calendar.
  • Ownership of all weekly and monthly social reporting. Bringing analytic insights to weekly meetings. Suggesting content based on best-performing posts.
  • Monitoring community management across all social platforms, liaising with the customer service team to ensure community management standards are maintained at all times.
  • Building of all social UTM links, excluding influencer UTM links.
  • Managing ad hoc socially-led competitions, briefing in customer service team of requirements with adequate time to prepare and consideration on the impact on their workload. Ensuring results of these competitions are shared with the wider team and added to relevant reporting.
  • Ad hoc creation of lo-fi content required for social channels under the guidance of the Art Director and/or Digital Marketing Manager & attendance at shoots to get BTS content for social channels.

 

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