loading
drag
careers Melbourne
05.02.2021

The Australian Ballet

Social Media Manager

company: The Australian Ballet
job title: Social Media Manager
location: South Melbourne
work type: Full-time
level: Mid-level

Role Description

  • Create and execute a commercially focused paid and organic strategy for one of Australia’s most engaged social media communities.
  • Manage a direct report.
  • Learn more about the arts and work in an inclusive cultural organisation.

Do you have experience in the sports or entertainment industry? Does working with exceptional athletes and artistically creative people excite you? Have you written posts for social media that never sleeps? 365 days a year over multiple channels? Maintained cult fans and grew new audiences? Have you run best practise advertising campaigns to meet sales targets?

Are you ready to take the next step in your career?

The Australian Ballet is looking for a digital marketing expert who will bring their passion, drive and experience to evolving a world-class digital offering and growing the loyalty and engagement of our digital customer base.

This person, along with their direct report, will take the reins of our social channels to grow and nurture an engaged audience into highly interactive communities. The Social Media Manager is responsible for excellent community support, creating a best-practice organic and paid social strategy, and overseeing the paid advertising (Google and programmatic) executed by our media agency.

This is a very hands-on role and requires someone with dedication and strong communication skills to seek collaborative opportunities, motivate internal stakeholders and work effectively with marketing peers. You will be able to demonstrate a strong background in writing, and creative marketing skills are crucial.

You will have up-to-date knowledge of key social channels and reporting tools for Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube as well experience in other paid digital marketing management.

Reporting to the Head of Digital, you will execute innovative strategies that spearhead The Australian Ballet as a thought leader and disruptor in the digital space, both locally and globally.

Key Responsibilities

Social Media

  • Execute an organic social media strategy that will acquire, engage and retain our growing audience base and bring our stunning content to life in the digital world.
  • Plan multiple budgets, set campaign strategies, create and execute best-practice, high-performing social media advertising to drive ticket sales and brand awareness.
  • Construct social media campaigns that deliver the right message to the right person at the right time, and move customers through the purchase funnel
  • Consistently demonstrate exceptional written skills to create organic posts in The Australian Ballet’s style and tone.
  • Explore, recommend and implement new opportunities, collaborations and innovations in the social media and digital marketing space.
  • Drive our YouTube strategy and channel-growth objectives.
  • Collaborate with customer services to ensure the social community has its issues resolved as quickly as possible.
  • Manage, inspire, support and provide leadership to a direct report to ensure that the team creates world-class ballet content and customer service.
  • Provide strategic and execution support for the social media of Orchestra Victoria, a subsidiary of The Australian Ballet.

 

Content

  • Act as the channel owner for Ballet TV (driven by YouTube), implementing a content and promotional strategy to market long-form and pay-per-view streaming content.
  • Develop content distribution opportunities and continuously strive to over-achieve on reach and distribution goals.
  • Contribute to an ongoing content program that will feed an email marketing strategy, digital advertising strategy and social media calendar.
  • Take a creative leadership role in idea generation across brand and campaign content.
  • Work with the Content Expert to align social media to our brand aesthetic and editorial objectives.
  • Work with the Recording and Broadcast team to ensure that it is producing socially optimised content that will drive both paid and organic success.

 

Digital Marketing

  • Oversee our agency’s implementation and provide optimisation strategies for digital performance marketing and advertising activities such as SEM, display advertising, programmatic, Spotify and affiliate.
  • Use data-driven insights to clearly identify the effectiveness of our marketing activities and spend.

 

QUALIFICATIONS AND EXPERIENCE

  • Essential: a minimum five years’ experience in social media for a consumer, media or sports brand including managing the content plan for a large social account/community
  • A proven track record in driving large-scale paid digital advertising campaigns
  • Impeccable writing skills with editorial writing experience
  • Bachelor’s degree and post-graduate degree in marketing or journalism
  • Expertise in creating and optimising best practice social media advertising
  • Experience using a variety of content management systems and social scheduling platforms such as Airtable, Sprout Social, CrowdTangle and Google Analytics

 

This role, dependent on safety guidelines from the Victorian Government, will be required to work from our administration offices at The Primrose Potter Australian Ballet Centre, 2 Kavanagh Street, Southbank, Victoria. Limited remote-work flexibility is negotiable.

Apply via LinkedIn only, do not use the ‘apply now’ form below.

To be kept in the loop with fashion jobs in Melbourne, subscribe to Fashion Journal’s Careers updates here.

APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • This field is for validation purposes and should be left unchanged.
APPLY NOW
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xlsx, xls, ppt, pptx, csv.
  • This field is for validation purposes and should be left unchanged.
Lab Specialist

APPLY NOW

Melbourne

Lab Specialist

Buyer – Footwear and Accessories

APPLY NOW

Melbourne

Jivaro Recruitment
Buyer – Footwear and Accessories

Production Assistant

APPLY NOW

Melbourne

Slyletica
Production Assistant

Videographer

APPLY NOW

Melbourne

Accent Group
Videographer

QC Assistant

APPLY NOW

Sydney

Shona Joy
QC Assistant

Senior Product Developer

APPLY NOW

Premium

Brisbane

Active Apparel Group Pty Ltd
Senior Product Developer

Lazy Loading