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careers Sydney
25.11.2021

Benefit Cosmetics

Visual Merchandising & Marketing Manager

company: Benefit Cosmetics
job title: Visual Merchandising & Marketing Manager
location: Paddington
work type: Contract
level: Mid-level

Role Description

We have an exciting opportunity for a Visual Merchandising & Marketing Manager to join the Benefit Cosmetics team on a full time 12-month contract!

At Benefit, we believe that Laughter is the Best Cosmetic. Why? Because when we are laughing & having fun, that’s when we are at our most beautiful.

We’re comfortable in our own skin, see the funny side of every story and admire people who dare to shake up the status quo.

Makeup is our power source—and it helps us own the day! We understand the power of BROWS.

Since the beginning, we have offered quick, easy brow services at our own Benefit Brow Bars and today we lead the way as the #1 Global Brow Brand.

Holding a passion for beauty, this role brings the Benefit brand to life in our key retail channels through product strategy and instore customer journey.

The Visual Merchandising & Marketing Manager is a highly cross functional out of the box thinker with a love for brand and product storytelling.

Be disruptive and innovative to shape the look and feel of Benefit Cosmetics within the beauty retail environment in Australia, from design through to on-counter execution, to create an impactful, commercial and striking customer experience.

Key Responsibilities

  • Work with the Global and Regional Benefit Merchandising Teams to deliver a consistent look and feel of Benefit stores, while finding new creative visual communication concepts that communicate the Benefit brand that speaks to the needs and desires of the customer
  • Collaborate with the Benefit Marketing Team to create visual merchandising concepts that drive the strategic message and commercial outcomes of all new launches
  • Work with third party suppliers to manage the design and installation of on-counter animations
  • Drive productive outcomes by optimising space, working with the Product Manager and National Account Manager to adhere to specific assortments by retailer
  • Collaborate with the Benefit Sales Team to ensure all Visual Merchandising standards are upheld, including overseeing the Marketing & VM Coordinator in managing on-counter repairs
  • Manage the budget, allocation, and inventory of all merchandising and POSM materials to meet on counter deadlines
  • Conduct regular counter visits across the entire store network to monitor merchandising standards together with Brow Bar compliance.
  • Manage and mentor the VM & Marketing Coordinator
  • End-to-end management of all new and refurbishments of Benefit counter installations.
  • Collaborate with internal and external stakeholders and suppliers, including overseeing budget, design layouts and development and approval of architectural drawings and specifications for construction
  • Partner with LVMH Purchasing department on driving tender process
  • Drive the development of the marketing calendar and product strategy in Australia
  • Work closely with the Marketing Director and Product Manager to establish annual product marketing plans based on global strategies with local market requirements
  • Develop trade launch plans for newness or category refocuses in close cross-functional collaboration with the wider Marketing team based on strategic & consumer insights.
  • Deliver a customer experience and product offering that represents DNA-rich in memorable and fun moments, adapting to each retailer’s needs and customer.
  • Support Product Manager in NPD forecasting to oversee launch opportunities and positioning mix
  • Manage retailer distribution strategies and propose recommendations to maximise in-store traffic and commercial outcomes in conjunction with Product Manager and National Account Manager

 

KEY SKILLS

  • 5 years’ relevant management experience in merchandising including counters in-store design, with retail cosmetics or fashion-related experience
  • Self-motivated with an entrepreneurial mindset and also a true team player
  • Remains agile and strategic within a fast-paced and ever-changing environment
  • Perceptive and observant with exceptional attention to detail
  • Effective, precise and strong communication skills, with the ability to collaborate with and influence stakeholders at various levels in the business
  • Proven ability to manage and motivate a team
  • Strong quantitative and analytical skills
  • Ability to manage multiple projects and launches concurrently
  • Proficient in Microsoft Office, Adobe Creative Suite
  • Good sense of design and colour, with creative imagination for form and function

 

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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